Your Weekly Checkoff Update
Checkoff partner Pizza Hut Asia-Pacific has seen a 120 percent growth of U.S. cheese in 2019! Pizza Hut’s “Cheeses of the World” pizza offered in Indonesia, uses 100 percent U.S. string and mozzarella cheese. 
PA Dairy Farmer Helps Kick Off New Fuel Up to Play 60 Program 
Dairy farmer Jimmy Harris of Holly Brooks Farm in Perkasie, Pa., participated in a Fuel Up to Play 60 kickoff event at Edgewood Elementary School in the Pennsbury School District in Yardley.  
Read more + Watch news clips
GENYOUth Gala Continues to Boost Farmers’ and Children’s Health Priorities 
Tom Gallagher, CEO of Dairy Management Inc.(DMI), sets the record straight about the value of the annual GENYOUth Gala, which has garnered millions of dollars for our youth wellness efforts without spending any checkoff dollars. 
Learn more

Crisis Tip – Identifying Unwelcome Visitors on the Farm 

Monitoring who comes onto the farm is an important step in protecting your business. Recently, several states - none in the Northeast - have reported Census Bureau data collection impersonators trying to gain entry to livestock and poultry barns.
Learn more + Available resources

Chocolate Milk: the Official Drink of Halloween

Celebrate Halloween by participating in the Chocolate Milk: Official Drink of Halloween social media promotion. 
Campaign Information + Downloads
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