Your Weekly Checkoff Update
Taco Bell’s new Cheddar Crisps are made with 100% real cheese and Mexican spices in the checkoff partner’s signature flavors: nacho, mild sauce and fire sauce. Along with other partners McDonalds and Pizza Hut, Taco Bell has driven sales of 1.2+ billion pounds (total milk equivalent) since 2015!
High School Athletes Reach Peak Performance with Milk
Milk recently took to the courts and the mats at several high school winter sports championships – helping fuel hundreds of athletes to reach peak performance and reminding nearly 15,000 spectators of the many nutritional benefits of consuming milk.
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National School Breakfast Week Events Focus on Dairy to Increase Sales, Options for Students 
To recognize National School Breakfast Week – March 2-6 - ADA North East is helping schools get more dairy included in school breakfasts through our Breakfast After the Bell program, which is proven to increase milk sales. 
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Resources Available to PA Farmers to Meet Consumer Demand for Upgraded Conservation Practices
Consumers are making more purchasing decisions based on farmers’ conservation and stewardship practices. To help establish trust in our products and increase purchase power, ADA North East is helping dairy farmers find more ways to show their commitment to stewardship. 
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