Your Weekly Checkoff Update
ADA North East Supports Retailers and Consumers During Coronavirus Pandemic 
This week, the ADA North East retail team is continuing its work with retailers to keep shelves stocked – physically going into stores and loading milk, cheese and yogurt into store cases. Store managers are appreciative of the help, as it means their staff is freed up for other work, so more customers can buy milk and other necessary items. Week-to-date, we’ve stocked more than 27,000 units of dairy products at grocery chains such as Giant Landover, Giant Carlisle, Tops, Wegmans and Acme. 

Our social media post featuring our retail staff has received more than 10,000 impressions and has been shared more than 35 times!

Virtual Dairy Farm Tours

Our Virtual Dairy Farm Tours continue to be an educational resource for families. As of now, the tours have been viewed more than 90,000 times!
These tours have also resulted in media interest from local and national television station and newspapers, looking for a fresh angle to the COVID-19 story. 
We’ve confirmed several media interviews with farmers that included information on how it’s almost “business as usual” on the farm. Additionally, we distributed a news release detailing how to freeze milk so that consumers don’t have to give up the goodness of their favorite milk just because its perishable. That information received more than 393,000 impressions.
We invite farms to tag ADA North East in any positive social media photos and videos about what’s happening on the farm so we can amplify them on our social media channels!
Tips to Keeping Dairy Farm Families, Employees Safe During the Coronavirus Pandemic 
ADA North East and other agricultural organizations are rallying to support dairy farm families and employees as we navigate the Coronavirus crisis. Check out the free online resources available from Center for Dairy Excellence and New York Center for Agricultural Medicine and Health. 
Free online resources
Webinar to Offer Farmers Step-by-Step Social Media Guidance for Crisis Management and Preparedness 
Join ADA North East’s Beth Meyer, Director of Consumer Confidence, to learn how to share your dairy farm stories online amid the Coronavirus situation. 
  • What: Social Media Management and Preparedness Webinar
  • When: Wednesday, March 25, from 7-8 p.m. 
  • Who: Dairy farmers and dairy advocates 
Register for webinar
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