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Your Weekly Checkoff Update
Milk delivers 20 percent of store profit and 10 percent of sales from just three percent of store space, making it a key trip and profit driver for all retailers! Keeping shelves stocked with milk is critical to sales, and the ADA North East retail team works closely with retailers in our area to defend dairy space from competitive products. 
Checkoff-Developed Toasted Cheddar Chalupa Goes Nationwide
Taco Bell’s new product, the Toasted Cheddar Chalupa, developed with support from a dairy checkoff food scientist, features cheese baked into the chalupa shell.
Read more about the Chalupa
Nominations Now Open for 2020 U.S. Sustainability Awards 
The Innovation Center for U.S. Dairy is now accepting applications for the 2020 U.S. Dairy Sustainability Awards through November 15. 
Learn more

Reminder: Dairy Farmers, Exhibitors, Industry Reps Invited to Dinner at All-American 

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