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Your Weekly Checkoff Update
Pittsburgh’s Community Supermarket Gets a Dairy Aisle ‘Makeover’ to Help Boost Sales
Dairy farmers are pointing shoppers to their favorite dairy products at the Pittsburgh suburb, Lower Burrell, Pa., Community Supermarket with a new Dairy Aisle Reinvention “makeover.” ADA North East recently installed new signage identifying the dairy products in each case so customers can easily find what they are looking for, a tactic that retailers say helps drive dairy sales. 

In addition to customized product signage, the Dairy Aisle Reinvention Program merchandising techniques include featuring local families to help the customers make the connection to where the milk comes from; providing nutrition information; and offering product use ideas.
Dairy Farmers ‘Take Over’ Social Media for Alliance for Chesapeake Bay
Today and tomorrow, New York and Pennsylvania dairy farmers will “take over” the social media outlets of the Alliance for the Chesapeake Bay to share their practices to protect local water quality and their downstream neighbors with the group’s followers.

Tune in tomorrow, April 7, from 1-2 p.m., to hear from featured farmers Mike McMahon from E-Z Acres Farm in Homer, N.Y.; Chris and Laura Landis of Worth the Wait Farms in Stevens, Pa.; and Katie Dotterer-Pyle of Cow Comfort Inn Dairy in Union Bridge, Md. 
More details: Your Local Dairy Farmers - A Sustainable Story
‘Personalizing Your Plate’ with Dairy Featured on TV Segments During National Nutrition Month
Click image to watch WKBW TV Buffalo interview with ADA North East registered dietitian Michelle Barber.
On behalf of local dairy farmers, ADA North East registered dietitians discussed the important role dairy plays in a healthy, balanced diet during several National Nutrition Month television segments in March. Dietitians are a trusted source for nutrition information, and they reached thousands of consumers in four major media markets with examples to “personalize your plate” with dairy and plant-based foods to meet daily requirements based on the Dietary Guidelines for Americans. Watch our dietitians’ interviews with WKBW TV Buffalo, WSYR TV Syracuse, WMAR TV Baltimore and WBOC TV Maryland.
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