Your Weekly Checkoff Update
National Ag Week Takes on a Different Look During COVID-19 Pandemic

A Message from American Dairy Association North East Chairman Rich Byma, Sussex, New Jersey Dairy Farmer 
National Agriculture Week is this week, March 22-28, and things are certainly a little different as we navigate the COVID-19 situation. For farmers, every day is Ag Day, and we’re fortunate that we can continue to go to work. I can’t imagine not having the farm to help stay grounded during this time of “not-knowing” and “what if.”

What we do know for sure is that we will continue to produce a high-quality product, and we are grateful to the businesses that continue to process the milk and to those who distribute the products so they’re available to the families whose lives have changed so dramatically.
Our dairy checkoff staff has been working hard to help keep dairy accessible and available - from our retail team helping stock store shelves to our youth programs team helping get meals with dairy to students, and to our communications team providing online educational resources for students studying at home. 

For those who can, please stay home. For those who continue to work, please be safe. And remember to support your local businesses as much as possible. 
DMI CEO Tom Gallagher Praises the Unity of the Dairy Industry During Challenging Times 
Playing a role as one of our country’s critical infrastructure industries, the work of our dairy farmers is more important than ever — in their communities and the nation at large. That’s a huge responsibility to carry, and I’m proud of the resilience and hard work I’m seeing from dairy farmers, every day.
Read full article: Hoard's Dairyman
‘Farm Fun with Farmer Katie’ Provides At-Home Students with Online Dairy Education Options
ADA North East and Union Bridge, Md., dairy farmer Katie Dotterer-Pyle are teaming up this week to offer daily videos featuring different on-farm topics like caring for calves and cows, cow nutrition and milking, and ways to use dairy products.
Read more
Webinar to Offer Farmers Step-by-Step Social Media Guidance for Crisis Management and Preparedness 
Join ADA North East’s Beth Meyer, Director of Consumer Confidence, to learn how to share your dairy farm stories online amid the Coronavirus situation. 
  • What: Social Media Management and Preparedness Webinar
  • When: Wednesday, March 25, from 7-8 p.m. 
  • Who: Dairy farmers and dairy advocates 
Register for webinar
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