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Your Weekly Checkoff Update
Dairy checkoff foodservice partners invest $10 for every $1 invested by checkoff – spending more than $1.5 billion in dairy-related advertising annually! 
Rochester City Celebrates First Breakfast in the Classroom, School World School Milk Day
Dairy farmer Tasha Stein, of LeRoy, joined ADA North East on Wednesday at Rochester School #43 to celebrate the school district’s Breakfast After the Bell program launch on World School Milk Day and New York School Breakfast Day.
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Food Bloggers Learn About Dairy Industry, Share Info with Followers

This week, 13 food bloggers from four states gathered for a dairy tour hosted by ADA North East. The event provided a first-hand view of the industry to help establish trust in dairy farming and dairy foods. The bloggers posted dairy images and positive messaging on their blogs and social channels to share with their more than one million followers. 
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Pennsylvania Crowns New State Dairy Royalty Team 

Paige Peiffer (center) from Lebanon County was named the 2019-2020 Pennsylvania Dairy Princess. First Alternate (left) is Denae Hershberger from Bedford County. Vannika Rice (right) from Blair County was named second alternate. ADA North East provides funding, training and promotional resources to all the dairy princess programs in states throughout our region.

Virtual Farm Tour Registration for Schools Now Open

Schools are invited to participate in ADA North East’s third Virtual Farm Tour. Classrooms can connect directly with a modern dairy farm for a live video tour and chat with a farmer. Farmers and industry partners are encouraged to share this information with local school districts.
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