Your Weekly Checkoff Update
Fluid milk can be found in 94% of American homes, in spite of the number of competitive beverages! Checkoff’s investment in fluid milk nutrition science contributed to 1.4 billion pounds of additional milk sales. 
Dairy Retail Team Partners with Giant on Halloween
ADA North East partnered with the Milk Processor Education Program (MilkPEP) and Giant stores in southeastern Pennsylvania last week for a night of trick-or-treating with the official drink of Halloween - chocolate milk!
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Virtual Farm Tours Underway 
Last week kicked off the fall semester of Virtual Farm Tours that reached 1,116 high school and middle school-aged students.
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McDonald’s Reformulates Chocolate Milk Recipe

Dairy checkoff food scientists worked with partner McDonald’s USA to produce a reduced-sugar, low-fat chocolate milk that will be unveiled nationwide in January 2020. The recipe has 25 percent less sugar than the previous chocolate milk and is no longer fat-free. 
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