Your Weekly Checkoff Update
Since dairy checkoff began in 1983, every American now consumes 73 additional pounds of milk in the form of dairy products. In fact, dairy consumption is at a 56-year high!
Cooler Donation Celebrates National Milk Day, Gets Milk to New York Youth Center  
Today, ADA North East and King Brothers Dairy in Schuylerville, N.Y., celebrated National Milk Day (Saturday, Jan. 11) with the donation of a milk cooler and $1,000 worth of milk to the Schuylerville Youth Center to help fill the community’s nutrition gap. 
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Calving Corner Reaches Thousands of Consumers with Live, Social Media Outreach 
The third annual Calving Corner, the live dairy cattle birthing center at the 2020 Pennsylvania Farm Show, is reaching thousands of consumers in person and through social media with positive dairy messages about dairy production. 
Read more + See top Social Posts
McDonald’s Makes Buying Cheesy Foods More Affordable 
Checkoff partner McDonald’s campaign, “2 for $5 Mix and Match” deal, includes cheese on every sandwich. In the decade long partnership with the retail chain, its dairy use has grown by 1.2 billion pounds – or about a 5 percent annual growth – and nearly 90 percent of their menu items include dairy. 
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