Your Weekly Checkoff Update
Cheese is one of the main ingredients for Super Bowl snack recipes. Need ideas for delicious menu items? Find dairy-rich recipes for your game-day party snack lineup! 🏈
Dairy Highlighted in 766 Retail Stores in the Northeast 
Throughout ADA North East’s six-state region, 184 stores participated in the Dairy Aisle Reinvention program in 2019, for a total of 766 stores to date. Retailers are reporting sales increases after a new installment. The program places customized signage, nutrition information, merchandising techniques, and features dairy farm families in Farm-to-Table signage. 
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Family Physicians Learn Importance of Dairy to Share with Patients 
Developing relationships with health professionals is part of ADA North East’s strategy to ensure they receive positive dairy messaging to share with their clients. Last week, more than 300 family physicians at the New York State Academy of Family Physicians (NYS AFP) annual meeting learned about the important role of dairy in consumers’ diets from ADA North East staff. 
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Crisis Tip: Empower Employees to “See Something, Say Something” 
One of the most effective ways to protect your farm against potential crises doesn’t cost a cent and can be implemented immediately. Make sure every person on the farm knows to keep their eyes and ears open to anything unusual and have a plan in place to report those concerns.
  • Make sure all workers have a clear understanding of the expectations for all tasks. 
  • Ensure they know the “chain of command” – who should they talk to if they have a concern? 
  • Develop a culture of trust among workers and supervisors.
Questions? Contact Beth Meyer (, ADA North East’s Director of Consumer Confidence, for help in developing a plan to protect the farm and its employees. 
Copyright © 2020 American Dairy Association North East, All rights reserved.

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