Your Weekly Checkoff Update
Dairy Everywhere - Cross Merchandizing in Retail Stores can Generate Up to 7% Lift in Sales
Placing dairy in secondary locations in the grocery store – like cheese in the meat or produce departments, yogurt and whipped cream with berries and fruit, butter in the seafood section or milk in grab-and-go coolers – can boost dairy sales up to 7 percent.
Learn more
Two Dairy Favorites Featured at Virtual Pennsylvania Farm Show
Video Tribute to Past Butter Sculptures
Watch this butter sculpture video tribute featuring the buttery artworks sponsored by Pennsylvania dairy farmers dating back to 1991. Hosted by dairy farmer, ADA North East board member and Dairy Management Inc. chair Marilyn Hershey, Cochranville, Pa., the video shows clips of the sculptures and an explanation by dairy farmer Brett Reinford of Mifflintown, Pa., who recycles the butter in his farm’s methane digester.
Undeniably Dairy Shake-Off Milkshake Contest
Pennsylvania Dairy Princess Gabrielle Swavely is representing the state’s dairy farmers during ADA North East’s Undeniably Dairy Shake-Off Milkshake Contest this week as part of the virtual Pennsylvania Farm Show. Six media teams from across the state shared their milkshake recipes on Wednesday, and virtual voting is ongoing through Saturday, Jan. 16, at 8 a.m.
Dairy Checkoff Programs to be Featured During Virtual Dairy Summit
Interested in learning more about hosting a farm tour, or talking to consumers and the media about dairy farming? Want to learn more about dairy checkoff efforts – locally and nationally? ADA North East and Dairy Management Inc. (DMI) are offering presentations on these topics during the annual Pennsylvania Dairy Summit hosted by the Center for Dairy Excellence, being held virtually February 8-11.
Click to learn more and register
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