Your Weekly Checkoff Update
Dairy Checkoff Responds to the Change in Marketplace Amidst Coronavirus Pandemic 
American Dairy Association North East has immediately shifted its focus to help our dairy farmers, industry partners, local communities and staff during this time of uncertainty related to the Coronavirus pandemic.

Addressing Hunger 

One key area of focus is aggressively promoting our educational goals, one of which is assuring students have access to meals during school closings. We are actively compiling and updating a list of school districts that are providing meals across our six-state region.
Learn more

Keeping Kids Occupied: Education & Activities

During the time students are out of school, we also recommend our virtual farm tours and online dairy lesson plans to help keep them engaged and actively learning. Since posting a reminder about the virtual farm tours on our social media channels on Monday, there have been 37,000 new views of the tours! 


Another critical area of focus is with our retail partners. Our retail team is redirecting its work in stores from the traditional audit program that includes store dairy case hygiene and condition visits to assisting in ensuring the dairy case is well-stocked as store staff is stretched by elevated demand for staples like dairy. Because of our long-term relationships with store managers, they know and trust the valuable skills we can offer.
Active on Social Media? Consider These Tips During this Challenging Time
For farmers who are active on social media – there’s now a larger audience of families looking for interesting, educational material to pass the time over the next several weeks. It’s a great Connect with these folks by offering a glimpse of your everyday life. 
Learn more
Webinar to Offer Farmers Step-by-Step Social Media Guidance for Crisis Management and Preparedness 
Join ADA North East’s Beth Meyer, Director of Consumer Confidence, to learn how to share your dairy farm stories online amid the Coronavirus situation. 
  • What: Social Media Management and Preparedness Webinar
  • When: Wednesday, March 25, from 7-8 p.m. 
  • Who: Dairy farmers and dairy advocates 
Register for Webinar
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