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Week of August 9, 2020

The Weeknd's TikTok Experience, Elon Musk's brain chip,
and the Verzuz effect
TikTok Watch 2020 
⬆️ The Weeknd Experience (gif via TikTok)
This was a relatively chill week for TikTok news, but the app is still pushing forward in some interesting directions - including possibly suing the US administration. So you know. Relatively chill. 

You can find previous TikTok Watch 2020 weekly timelines here in the newsletter archives starting with the issue from July 10. 

Social media
(image via Twitter)
  • Cardi B Officially Launches Her OnlyFans Account (Uproxx) --- "As of press time, there are currently no posts on the page. Aside from her profile images, the only content on the account so far is her bio, which reads, 'WELCOME TO MY WORLD!' When Cardi does start posting, it will cost fans $4.99 per month to see what she’s up to."
  • Want a Record Deal? Call a TikTok Marketing Company (Rolling Stone) --- "...ATG [Against the Grain] is in high demand — in March alone, it ran around 160 digital marketing campaigns for labels and artists. And by combining management with its digital expertise, ATG can be an effective engine for artist growth before any labels get involved."
"[Neuralink] was founded in 2016 in an effort to develop a computer-brain interface that is meant to help humans keep up with the ongoing artificial intelligence revolution per a recent article from TechCrunch. Now Elon wants to find a way to stream music directly to one's mind without the stoppage of headphones through wiring thinner than human hair that would be connected through implants directly to the brain." 

- Elon Musk Wants to Stream Music Directly to Your Brain With His Neuralink Chip (HYPEBEAST)
Live streaming/Virtual events
(image via Billboard)
  • The Verzuz Effect (Billboard) --- "...though Verzuz participants only play 90-second clips of their songs (Instagram-parent Facebook's licensing agreements with record companies and publishers limit the amount of music that users can play in live broadcasts or videos), keeping the clips that short helps to keep viewers engaged, says the Verzuz team. That remarkable engagement has grabbed the attention of the tech giants and entertainment companies vying for viewers and listeners in the new stay-at-home world." 
  • BTS Announces Online and Offline Concert 'Map of the Soul ON:E' (Rolling Stone India) --- "South Korean mega stars BTS have announced an ‘offline and online’ concert titled ‘Map of the Soul ON:E.’ Set to take place over October 10th and 11th, 2020, the concert will be the septet’s first ‘in-person’ concert of this year. According to a press release, the event will be conducted both online and offline simultaneously."
  • Outside Lands goes digital for first-ever Inside Lands festival (Datebook) --- "Inside Lands, which is scheduled to run Aug. 28-29, is a two-day virtual event that will feature past Outside Lands performances, premiere new live-stream content and highlight the local small businesses and individuals that shape the annual festival, promoter Another Planet Entertainment announced on Friday, Aug. 7." 
  • VidCon Now, Which Has Registered 50,000 Virtual Viewers, Announces Singing Competition (Tubefilter) --- "For I’m A Performer, aspiring musicians can submit videos of themselves performing an original song on VidCon’s website through Aug. 16. Several applicants will be tapped to perform during a live stream on Aug. 22 at 7 pm ET. At the end of that stream, viewers will vote on a winner, with the champion earning the privilege to perform IRL onstage at VidCon Anaheim next year."
(image by Mitchell Lu)

"According to Federal Judge Margo K. Brodie, at the centre of the decision to direct the court to close the case was that Genius’s 'claim is preempted by the Copyright Act because, at its core' the company is accusing Google of 'misappropriating content from its website' i.e. reproducing its work.

However, Genius didn’t actually sue Google for copyright infringement, because it doesn’t own the rights to the lyrics. Publishers and songwriters do."

--- Judge Throws Out Genius Lawsuit Accusing Google of Copying Lyrics (Music Business Worldwide)
Streaming platforms
(image via Jordan Strauss/Invision/AP)
  • Lizzo Sets First-Look TV Deal at Amazon (Variety) --- "Lizzo has signed a first-look television deal with Amazon Studios. Under the deal, the Grammy-winning musician will work with Amazon Studios to create television projects that will premiere exclusively on Amazon Prime Video."
  • 'Apple One' Subscription Bundles to Launch as Early as October - Including Music, TV, News and Gaming (Music Business Worldwide) --- "Apple is reportedly getting ready to launch subscription bundles – pulling its Music, TV, News, Gaming and cloud storage services together under one monthly price – as early as October. Inside Apple, the bundles are being dubbed as ‘Apple One’, and the project is being led by Apple’s services chief, Peter Stern."
Listens lately
Music Podcasts
Spotify playlist of music recs
What I've been up to
My latest guest on my Instagram Live music marketing talk show was Brandon Jackson from KDMR Music! Brandon and I talked about how artists can avoid music marketing scams and instead invest in themselves for long-term success.

Watch the replay here (and check out Brandon's group coaching program). 
Before you go 
(via Twitter)
Alison Clancy is a marketing and community manager for artists and music companies. Learn more about Alison at or say hello on Instagram at @_alisonclancy_
View past B-SIDES issues here
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Copyright © 2020 Alison Clancy, All rights reserved.

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