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july 2021 issue 
favorite music marketing campaign of the month
Megan Thee Stallion x Cash App - Investing for Hotties

"According to REVOLT’s Gen Hip Hop study, hip-hop fans are 2x more likely to be culturally influential. It’s the right audience to acquire.

Cash App’s user base is strongest in the South and the Midwest of the US, which aligns with the regions where many hip-hop fans are at. It’s the opposite of most founders who focus first on their 'early adopter' personal networks in the coastal metro hubs in New York and San Francisco.

Cash App’s monthly active users have grown from 7 million in 2017, 15 million in 2018, to 24 million in 2019. It still trails Venmo in users, but Cash App is growing faster."

--- How Hip-Hop Helped Cash App Grow Fast, Trapital

Read more
is Peloton the best-paying music streaming service? 
(photo illustration by Slate; photos by Peloton and Getty Images Plus)
At this point, I consider Peloton a media company, and it turns out that they pay the highest amount of artist royalties for every song played. According to the "Streaming Price Bible" by Trichordist, Peloton's pay rate per stream in 2019 was 3.1 cents which blows Spotify (0.35 cents) and Apple Music (0.68 cents) out of the water. 

Ready? Let's dive into some legalese to find out how this is happening. 
Read more
SoundCloud and 7digital are now being factored into major Billboard charts
(gif credit via dribbble)
Billboard's "industry and chart streaming activity" will now include plays originating from audio distribution and music sharing platform SoundCloud and 7digital, a B2B music technology service. The changes were put into place as of July 23 and charts published on August 7 will include this updated DSP data. 

Word on the street is user streams from Audiomack, the on-demand music streaming and discovery platform, will also be in the mix. 
Read more
july social media checklist
Already tried these? Email me your thoughts
  • [LISTEN] The Linda Lindas, "Oh!"
  • [DOWNLOAD] The Vanishing of Harry Pace podcast by Radiolab
  • [LISTEN] Billie Eilish, Happier Than Ever
  • [WATCH] ICE COLD: THE UNTOLD STORY OF HIP HOP JEWELRY YouTube documentary, executive produced by Migos 
  • [READ] Moonage Daydream: The Life and Times of Ziggy Stardust
  • [LISTEN] Leon Bridges, Robert Glasper, "Born Again"
  • [LEARN] "Art rules aren't really rules." 
  • [LISTEN] Pop Smoke, Dua Lipa, "Demeanor" #youcantsaypopwithoutsmoke
  • [DANCE] To @djgallixc's year-themed house parties on TikTok
  • [LISTEN] Violet Chachki, Allie X, "Mistress Violet"

👉🏻 You can find my quarterly playlist here on Spotify 

📸 B-SIDES is also on Instagram now, come hang!

before you go
Rest in Peace Biz Markie and ZZ Top's Dusty Hill

I've been watching a slew of YouTube clips of Biz's reoccurring "Beat of the Day" segment from Yo Gabba Gabba and they never fail to make me smile. 
Until next month! ❤️
B-SIDES is a monthly newsletter about music, tech, marketing, and otherwise. Alison is a community marketing manager in tech by day and supports music orgs by night.
Say hello on Instagram at @_alisonclancy_
View past B-SIDES issues here
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Copyright © 2021 Alison Clancy, All rights reserved.

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