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September 8, 2020


SURPRISE! B-SIDES will be coming out on Mondays (or in this case, Tuesday) moving forward. 🎉 Thanks for your patience as I adjust to this new schedule, dear readers. - ⒶⓁⒾⓈⓄⓃ
TikTok Watch 2020 
You can find previous TikTok Watch 2020 weekly timelines here in the newsletter archives starting with the issue from July 10. 
Streaming Platforms

"The timing of Twitch’s statement is interesting – because it arrives just as we learn that Spotify appears to be building its own, in-app karaoke feature.

The new and unreleased Spotify Karaoke Mode was first spotted by renowned reverse engineer Jane Manchun Wong – who uses her expertise to dig around in the code of various apps to see what companies are testing – earlier today (September 3)."

--- Spotify appears to be building a karaoke feature just as Twitch shuts down 'Sings'

Livestreaming
"Twitch’s tie-up with Amazon Music will now give the latter platform’s users a variety of ways to discover artist live streams within the Amazon Music app, including push notifications from artists they follow when they go live on Twitch; and through a new 'Live' browse page on Amazon Music."

--- Amazon Music is a Livestreaming Platform Now, Thanks to Twitch Tie-Up
Partnerships
"Calm's deepening inroads with major music labels — Atlantic, Capitol and Interscope among them — reveal the latest avenue for artists aiming to capitalize on the spiking self-care space, where millions of daily users stream content to nourish their bodies and minds. The industry was soaring pre-pandemic, too: The top 10 highest-earning meditation apps notched nearly $200 million in revenue in 2019, a 52% jump year-over-year, according to Sensor Tower data released in January."

--- Meditation's New Gurus: Why Acts Like Harry Styles, John Legend Are Signing with Wellness Apps

Membership Platforms
⬆️ Patreon CEO Jack Conte

“This level of belief in Patreon is proof…that the world is changing. The stigma of the starving artist is going to fade away.”

--- Patreon Raises $90 Million in Financing, Creator-Membership Platform Worth $1.2 Billion
Social Media
"The growth of Facebook’s aggregate global video audience, which is tuning in to live events, original shows, sports, news, music videos and user-generated content, is an indicator that it’s becoming an increasingly credible rival to YouTube, which says it has north of 2 billion logged-in visitors per month."

--- Facebook Watch Tops 1.25 Billion Monthly Viewers, Continuing to Ramp Up Challenge to YouTube
Recommendations
Listen:
  • I'm still obsessed with Lizzy McAlpine's album Give Me A Minute and have decided it's my mission to get as many people as possible to listen to it
  • Same with Aluna's album Renaissance which is filled to the brim with bangers
  • I'm loving the Request Line on the Pitchfork Review podcast when callers provide their current life situation/conundrum and Pitchfork editors recommend song suggestions 
Watch:
  • Pharrell Williams, JAY-Z, "Entrepreneur" 
  • Tobe Nwigwe, Fat, "EAT"
  • My recent Instagram Live with Christal Cody, Associate Director of Fan Engagement at Warner Records, who schooled us all on TikTok and why it's become so important to the music industry
Read:
Before You Go 
(via Twitter)
Wdyt?
Now that we're post-Labor Day, what say you when it comes to who can claim "Song of the Summer 2020"? DM me your pick and why you chose it. ☀️🎶 
Alison Clancy is a marketing and community manager for artists and music companies. Learn more about Alison at www.alisonclancy.work or say hello on Instagram at @_alisonclancy_
View past B-SIDES issues here
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Copyright © 2020 Alison Clancy, All rights reserved.


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