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MAY ➋🄋➋➀ 

Android users get their Clubhouse invite
I felt like the biggest news in music tech this month revolved around the live audio space (so hot right now), y/y? 

- Clubhouse is on Android!
 Rejoice, world, rejoice! 
- Twitter wants you to use Spaces (if you have over 600 followers)
- Discord's Stage Channels is testing paid events
Marketing takeaway: I'm turning this over to you: Have you tried one of these new live audio channels trying to take on Clubhouse? Give me the details!
Spotify has stepped into the virtual concert arena
Spotify announced five virtual concerts that will take place over May and June of this year, with artists including: 
  • The Black Keys
  • Leon Bridges
  • girl in red
Tickets cost $15 and attendees must have a Spotify account. Shows are prerecorded and can only be viewed at certain times via web browser. 
Marketing takeaway: Very interesting that Spotify is doing this when concerts are beginning to make their way back to the IRL stage (peep what Sofar Sounds announced). This is an indicator that Spotify believes concerts will stay in a hybrid model. What will your hybrid approach look like and how will you market virtual shows differently from your live shows? 
Congratulations to The Linda Lindas for being them
Just in case you've been offline for the last few days, The Linda Lindas won the internet over the weekend after playing the eternal bop, "Racist, Sexist Boy" at the LA Public Library and going viral. As a result, they've been signed to Epitaph Records. Doesn't this seem like a movie plot? One I'm absolutely here for? 
Marketing takeaway: Songs still go viral, artists can still gain awareness through online performances. Take notes from these badasses. 
Before you go
AHEM! ⬆️ (via)
Thank you to newsletter reader Somara for posting.
Until next month! ❤️
Alison Clancy is a marketing and community manager for music and tech companies. Learn more about Alison at or say hello on Instagram at @_alisonclancy_
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Copyright © 2021 Alison Clancy, All rights reserved.

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