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Monday, September 14, 2020

"It's our right to be creative and do anything we want."
- Chloe x Halle, Cosmopolitan
TikTok Watch 2020 
You can find previous TikTok Watch 2020 weekly timelines here in the newsletter archives starting with the issue from July 10. 
Social Media
  • Expand your playlist experience on YouTube Music --- "In the Explore tab, you’ll find thousands of programmed playlists to match nearly any mood. From Chill to Focus, our programmed playlists pull in music from across YouTube’s expansive catalog to give you the right mood for the moment. We also offer specially branded genre playlists that feature some of your favorite artists across YouTube." (Read more)
  • Gladys Knight and Patti LaBelle's Verzuz Battle: Here's What Happened --- "Iconic R&B and soul singers Gladys Knight and Patti LaBelle were the most recent artists to battle it out on Verzuz. Tonight (September 13), the icons went hit-for-hit on the Instagram Live and Apple Music series. The two discussed their love for each other and also sang each other’s songs. They were joined by another legend, Dionne Warwick, and the three of them performed their collaborative single 'Superwoman' to close things out." (Read more)
  • YouTube Music Partners with NIVA to Support Independent Venues Across the US --- "Together, according to a press statement, YouTube and NIVA 'will work on unique programming that will help bring live performances back into music venues safely'. In addition, YouTube will help raise awareness and funding for the NIVA Emergency Relief Fund." (Read more)
  • DJs Scared Facebook Livestream Ban is Coming --- "In its updated terms of service, which come into force on 1 October, Facebook states users may not publish content that 'infringes or violates someone else’s … intellectual property rights', going on to say that 'We … can remove or restrict access to your content, services or information if we determine that doing so is reasonably necessary to avoid or mitigate adverse legal or regulatory impacts to Facebook.'" (Read more)
Virtual collaboration

How Sam Hunt Makes a Country Hit: Hip-Hop and 1950s Honky-Tonk --- "The Nashville boundary-pusher Sam Hunt and five all-star collaborators built 'Hard to Forget,' his latest country radio No. 1, around a sample of Webb Pierce’s 'There Stands the Glass,' from 1953. See how they made it sound modern in the latest Diary of a Song episode." (Watch Diary of a Song)

"'This is a bummer, but I’m starting to take episodes of Song Exploder down,' Hirway revealed. 'I’ve always hoped they’d all be available forever, but the reality of music licensing makes that impossible. As the podcast approaches 200 episodes, it’s just too expensive to keep all of them afloat.'"

--- Song Exploder may have to remove episodes due to music licensing fees

Streaming Platforms
  • Data Shows 90 Percent of Streams Go to the Top 1 Percent of Artists --- "If you were to take the more than 1.6 million artists who released music to streaming services in the past year and a half and ranked them by their total streams, you’d find that the top 16,000 of those artists pulled in 90 percent of the streams. And it doesn’t take more than a basic grasp of math to realize that this leaves 1.6 million artists with just 10 percent of the streams." (Read more)
  • Music streaming revenues on course to grow by over $1BN in the US in 2020, Despite Everything --- "US recorded music body RIAA has revealed in a new report that total recorded music retail revenues in the US for the first six months of this year increased 5.6% to $5.65bn. On a wholesale basis (i.e. the money working its way back to to record labels and artists) H1 revenues grew 5.1% to $3.7bn. That 5.6% climb in retail revenues represented a rise of $302.2m versus the same six month-period of 2019." (Read more)
🎧 Listen: 👀 Watch: ‼️ News from me: 
  • I'll be announcing my guest for this week's Music Marketing Meetup on Instagram Live and trust me, this one is going to be helpful for musicians, music tech industry peeps, and anyone seeking to take their creativity to a corporate setting. 
Before You Go ("It's Almost Spooky SZN" edition)
"Parker, producing himself, keeps things clean and bouncy and synthetic, working in spooky sound effects but never losing the feeling of half-sarcastic celebration. And since Parker didn’t want to sing the word 'ghostbusters,' he instead figured out a great little call-and-response bit. He asks who you gonna call, and then the backing vocalists — Parker’s girlfriend and her friends — yell the title of the movie. It just works."

--- The Number Ones: Ray Parker, Jr.'s "Ghostbusters"
Thank you for reading! Please share or follow me via the links below. ✨ 
Alison Clancy is a marketing and community manager for artists and music companies. Learn more about Alison at or say hello on Instagram at @_alisonclancy_
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Copyright © 2020 Alison Clancy, All rights reserved.

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