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Week of August 2, 2020

Trump bans U.S. transactions with ByteDance, Instagram Reels launches,
and Selena Gomez's Animal Crossing concert
TikTok Watch 2020 
⬆️ TikTok trying to fight off everyone this week

You can find previous TikTok Watch 2020 weekly timelines here in the newsletter archives starting with the issue from July 10. 

Video games

"According to Whitta, the track was pre-recorded, but Gomez was indeed present for the performance. After it was over, the pop star hung out for a bit and told the world that she picked up New Horizons because 'everyone' was talking about it, and all her friends play it.

Twitch chat, needless to say, was ecstatic — Whitta says that the stream broke viewership records with a peak of 28,670 concurrents and nearly a million live views."

--- Selena Gomez held a surprise Animal Crossing concert (Polygon)

Social media
Nao - Orbit | A COLORS SHOW
  • COLORS, DSCVR, and NPR: The Growth Power of YouTube Sessions for Artist Careers (Chartmetric) --- "Technology has always played a central role in evolving the music industry, and our preliminary analysis shows that there’s still optimism to be found in combining digital visuals with recorded live music. For established acts, digital live sessions may at least help maintain, if not deepen, fan interest. Emerging artists can take full advantage of these online performances to really expand their reach and audience awareness in order to build and solidify the fanbases that will help them grow."
  • Twitter's Potential Subscription Features Include Undo Send, Auto Response, Custom Emojis, No Ads (Tubefilter) --- "In revealing that Twitter is considering subscription options earlier this month, Dorsey said users will probably see tests of paid tools this year. But, considering Twitter told investors it doesn’t expect to see any revenue from subscription options this year, full rollouts of selected paid features will likely begin in 2021."
Livestreaming
"Since the coronavirus pandemic started, livestreaming has quickly shed its reputation as a gimmicky concept, shifting into one of the premier music experiences of the digital era. As the platform matures, the lower-quality, smartphone-shot free streams synonymous with the first few months of quarantine are starting to take a back seat --- and artists are beginning to cash in." 

- Better Concert Livestreams Are Coming. But You'll Have to Pay for Them (Rolling Stone)
Virtual collaboration
PJ Harding in a remote songwriting session with M Phazes and Ruel (image via PJ Harding)
"The aspects of Zoom or Facetime or Google Hangouts that can be annoying for civilians — faulty audio, everyone talking over everyone else — can be deadly for songwriting. 'There’s the delay on Facetime — you’re playing the beat, and they’re bobbing their head, but it’s completely off,' says Jazelle Rodriguez (David Guetta, Cheat Codes). 'Writing [songs] is a lot about listening and reacting in real time,' adds PJ Harding (Noah Cyrus, Chromeo). 'If you’ve got a one-second delay, that’s a vibe-killer, a deal-breaker.'" 

--- Who's Zoomin' Who? Songwriters Try Remote Collaboration in the Social Distancing Era (Rolling Stone)
Streaming platforms
(image via Apple Music)
  • Lady Gaga Turns Talk Show Host with 'Gaga Radio' Show on Apple Music (Variety) --- "The show is described as being an outgrowth of her recent album-length return to dance music, 'Chromatica.' Her guest for this week’s premiere episode of the show is one of her 'Chromatica' producers, BloodPop, who’ll reminisce with her about the making of the album 'and the challenges that came along with it, including depression and self-doubt,' the service says."
  • Google Play Music Will Finally Shutter In Favor of YouTube Music This December (Tubefilter) --- "At the same time that it announced the shutdown timeline for Google Play Music, YouTube also laid out new features that it has integrated for YouTube Music recently, including: Assistive Playlist Creation, which adds recommended songs based on existing songs and other personalized signals; Collaborative Playlists created by groups; and new Programmed Playlist options curated by YouTube, including ‘Caribbean Pulse’ and ‘Conditions Underground’."
Listens lately
Music Podcasts
Spotify playlist of music recs
Before you go 
"Three decades ago, the punk rockers, hardcore kids and metalheads of New York City relied on the operators of one answering machine to find out where bands were playing. This is the story of 212-OPEC-SID." (Read more)
Alison Clancy is a marketing and community manager for artists and music companies. Learn more about Alison at www.alisonclancy.work or say hello on Instagram at @_alisonclancy_
View past B-SIDES issues here
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Copyright © 2020 Alison Clancy, All rights reserved.


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