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Monday, September 28, 2020


TikTok clones be clone-ing, BTS debut video in Fortnite,
Bad Bunny and Tobe Nwigwe's virtual concerts
TikTok Watch 2020 

September 17: I found this article's examination of why popular songs on TikTok sound the same fascinating. #tiktokbrain

September 19: When Donald Trump approved the deal that would allow TikTok to continue operations in the US, guess he forgot to tell ByteDance that they were on the hook for setting up a US-based $5 billion education fund as part of that agreement

September 21: Trump also said that the TikTok US deal won't be approved if partners Oracle and Walmart don't "have total control."

September 22: I can't put it any better than this headline does: "Facebook's Newest TikTok Clone Is A Bummer."

September 23: Meanwhile, on Instagram, they've updated Reels to allow longer videos and easier editing functions


You can find previous TikTok Watch 2020 weekly timelines here in the newsletter archives starting with the issue from July 10. 

Social Media

⬆️ YouTube Music is rolling out lyrics on the web client --- "On the web, though, they only began appearing on August 20 for a few people and are now rolling out widely to all users. A server-side test brings a new now playing interface with two tabs, similar to the mobile UI: The queue lives in one, while the lyrics show up in the second."

Twitter to start testing voice DMs --- "Similar to voice tweets, voice messages have a bare-bones, simple interface: there’s just a play / pause button, and the sender’s avatar pulsates as the message plays."

How to Survive a Viral Hit --- "While fans reminisced about the song’s impact through tweets and danced to it on TikTok, Kreayshawn asked the world not to listen to the song. 'Don’t buy Gucci Gucci or stream it,' she wrote on Twitter. 'I get 0$ and I’m in debt to Sony for 800k.'"
Video Games 

BTS' Fortnite Debut Was Pretty Cute --- "The choreography video itself is exclusive to Fortnite for the first hour of its premiere. It featured, as you’d expect, a lot more dancing than the main video, centering on the boys’ choreography. Players were catapulted into the air at various points during the song, and at other times were made to dance along to BTS emotes. The video played twice, followed by a lyrics video of the song with Fortnite characters dancing along."

(PS. These dudes are all millionaires now. It's a good time to be a member of BTS).

 
Podcasting

⬆️ Spotify adds an interactive feature for podcasts with launch of 'Polls' --- "The company says it’s beginning to test 'Polls,' a tool that will allow listeners to engage with podcasts by answering questions posed by the podcast hosts during the show. The polls will appear in the Spotify app, and can be found either on the Now Playing screen or on the podcast episode’s page."

'Song Exploder' podcast to debut Netflix documentary series --- "Song Exploder, the long-running music podcast from Hrishikesh Hirway, is set to make its television debut as a new Netflix docuseries. The series will maintain the popular premise of the podcast, where musicians analyse and share the stories behind their songs. It is set for global release via Netflix on October 2."

Live Streaming & Virtual Events
image via Univision

⬆️ Bad Bunny Stopped New York Traffic During First-Ever Virtual Concert --- "Kicking off at Yankee Stadium, the award-winning artist performed the entire live show on top of a moving bus that navigated through the Bronx, Washington Heights, and other New York locations."

Announcing SXSW Online: A Digital Experience from March 16-20, 2021 --- "This has been such a year of change and we, like the entire world, are reshaping our perspective on how we connect. We’re pleased to be working on SXSW Online as part of our program for 2021, and regardless of platform, we will continue to bring together the brightest minds from creative industries worldwide.” 

Logic says Universal Music Group won't let streamers use his music --- “'Too many of my gaming homies, Ninja included, have wanted to play my music during streams and on YouTube but UMG won’t let me,' Logic said. 'I want to give to this great community and allow them to use my music for free! This is beyond a dollar sign. I want the community to enjoy my music.'”

Recommendations
 
🎧 Listen:
👀 Watch: 
  • Bad Reputation on Hulu, a documentary about the life and career of shag haircut icon and inspiration for rocker chicks everywhere, the legendary Joan Jett
  • Tobe Nwigwe's only concert in 2020, The Pandemic Experience, was globally streamed on Sunday and it was amazing. When there were technical problems, Tobe brought up different band members and put on a comedy act that would make Dave Chappelle proud. 
Before You Go

The Great British Bake Off is back with a new season and this David Bowie cake made me scream from both fear and surprise.
 
Thank you for reading! ✨ 
Alison Clancy is a marketing and community manager for music and tech companies. Learn more about Alison at www.alisonclancy.work or say hello on Instagram at @_alisonclancy_
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Copyright © 2020 Alison Clancy, All rights reserved.


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