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Week of August 16, 2020

TikTok + UnitedMasters, Outside Lands goes inside, 
and Facebook launches paid online events
TikTok Watch 2020 
TikTok to all y'all 🙃
  • August 17: UnitedMasters has become the first music distribution business to be integrated into TikTok‘s app. (Read more)
  • August 19: Donald Trump has said tech giant Oracle would be "a great company" to take over TikTok's US operations. (Read more)
You can find previous TikTok Watch 2020 weekly timelines here in the newsletter archives starting with the issue from July 10. 
Live streaming & virtual events
(image via Outside Lands Music Festival Facebook)
  • Outside Lands Announces Inside Lands Virtual Music Festival Lineup: LCD Soundsystem, Gorillaz, Jack White, More (Live for Live Music) --- "Inside Lands will stream for free on Twitch and will offer exclusive live performances, curator, producer, and artist interviews, fan testimonials, and more. According to festival organizers, Twitch’s vibrant community and unique engagement features will allow the event to bring the best parts of an in-person festival online."
  • BTS Label Big Hit Saw Revenues Rocket to $249M in the First Half of 2020...Partly Thanks to Livestreamed Concerts (Music Business Worldwide) --- "...Big Hit says a collapse in the company’s touring income in H1 2020 was more than offset by a combination of strong sales for albums, merchandise and tickets for ‘virtual concerts’. Those virtual concerts included BTS’s BANG BANG CON The Live event which took place on June 14, and generated around $20m in sales alone."
Video games 
"Apple in particular doesn't take kindly to companies breaking their policies, which guarantee them lots and lots and lots of money.

- Why Fortnite picked a fight with Apple and Google (and why now) (Postgame)
  • The Latino Listener: How Do Hispanics Tune In To The Radio? (Nielsen) --- "From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million)."
  • Apple announces Apple Music radio (Apple) - "Apple today announced two new live global radio offerings on Apple Music, now available to music fans in 165 countries. Beginning today, Beats 1, the flagship global radio station, will be renamed Apple Music 1, and two additional radio stations will launch: Apple Music Hits, celebrating everyone’s favorite songs from the ’80s, ’90s, and 2000s, and Apple Music Country, spotlighting country music. "
Artificial Intelligence
(image via DKC PR/Spotify)

"A lifelike version of The Weeknd -- that can be more digitally warped by the movement of one's cursor -- greets his fans upon entering the 'Alone With Me' immersive microsite, which is powered by their listening data after they've connected their Spotify accounts. Then the surreal connection forms, as a free-flowing conversation with The Weeknd, who addresses everyone by name, begins unraveling each facet of their true fandom."

--- The Weeknd Invites Fans for Some Alone Time in Spotify's Latest AI Personal Listening Experience (Billboard)
"Both platforms have access to the same training metadata in the form of a standard podcast directory, so why is Spotify's search model far superior to that of Apple Podcasts? I think a big part of the answer comes down to how each platform is performing their search."

--- How Spotify revolutionized podcast discovery (Reframing)
Streaming platforms
  • Billie Eilish Wants You to Write a Letter to Your Future Self (Paper Magazine) --- "In collaboration with Spotify, [Billie's] microsite 'A Letter to Your Future Self' went live on Thursday. It's an extension of 'my future,' and following the sentiment behind the hit — which talks about Billie's optimism for what's to come — the site allows fans to write their own messages to their future selves."
  • Universal Inks Global Licensing Deal with B2B Music Streaming Service Soundtrack Your Brand (Music Business Worldwide) --- "Business-to-business cloud-based music streaming service Soundtrack Your Brand and Universal Music Group (UMG) have inked a global licensing deal, excluding China. Founded in 2013 by Ola Sars (pictured), Soundtrack Your Brand claims to be 'the world’s fastest-growing B2B music streaming service' and works with brands such as McDonald’s, Lululemon, J Crew, Uniqlo, Joe & The Juice, Aesop, W Hotels."
Social media
(image via Facebook)
"Facebook announced that it’s letting businesses, creators, artists, educators and media publishers generate cash from holding online events on the platform.

The social-media giant is promising to not collect any fees for paid online events for at least the next year. However, for payments Facebook users submit through the app for Apple’s iOS app, Apple will keep 30% of the revenue."

--- Facebook Launches Paid Online Events for Creators, Complains That Apple Will Take 30% of Payments Made Through iOS App (Variety)

Listens lately
Spotify playlist of music recs
Before you go 
SuperPhone & Disruptive Media | Ryan Leslie | Talks at Google 
If you watch one thing this weekend, make it this 2016 chat with musician and SuperPhone founder Ryan Leslie. Text message marketing is fascinating, but at the core of it, it's all about building relationships, which is Ryan's main message throughout this video. (Thanks Amber Horsburgh for the rec!) 
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Alison Clancy is a marketing and community manager for artists and music companies. Learn more about Alison at or say hello on Instagram at @_alisonclancy_
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Copyright © 2020 Alison Clancy, All rights reserved.

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