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Tuesday, December 22, 2020

Happy holidays everyone! Long time no see, but I just had to publish one more B-SIDES before the end of the year. Lil update: Moving forward, this newsletter will be monthly but still jam-packed with music tech news and marketing inspiration. Seems like we've all been in a constant state of pivoting this year and I appreciate you sticking with me. 

I hope you're happy. I hope you're healthy. Stay in touch! We've almost made it through!  - Alison
The 25 Best Musical TikTok Trends of 2020 (Billboard)
If you had told me in 2019 that Fleetwood Mac's "Dreams" would be the #1 musical trend on TikTok in 2020, I would have probably called the cops on you for sounding insane. And yet, here we are! 
Marketing tip: Just looking at this list shows that anything can take off on TikTok at any time. I wouldn't necessarily recommend doing a dance challenge for your next release unless that's what your audience likes/your genre, but study the patterns in some of these other trends in terms of video edits, audio mashups, and captions. How can you take something that works and make it your own?
Read article
Reddit acquires Dubsmash (TechCrunch)
Lots of interesting things happening here with this acquisition. First off, we all know this is in response to TikTok's ever-growing dominance in the video-sharing space. Secondly, Reddit just made their daily active user information available for the first time ever, and it's not too shabby at 52 million. And finally, in a statement, Reddit connected this move to its inclusion efforts, saying Dubsmash's community "elevates underrepresented creators" with 25 percent of all Black teens in the US using the platform. HUGE. 
Marketing tip: Watch what happens with this partnership in 2021. Dubsmash will help Reddit's video efforts, Reddit will help Dubsmash scale. If the fan base you're trying to reach sounds like the user groups outlined in this article, this could be the number one platform for you next year.
Read article
Facebook Makes its 'Collab' Music Creation App Available to All US Users (Social Media Today)
Facebook just released Collab, a project from their New Product Experimentation (NPE) team that I'm really pumped about. Built with input from music enthusiasts, this app's purpose is to allow musicians to play together while staying apart. Called "TikTok for musicians," users can mix together 15-second video clips net new or contribute to existing clips. 
Marketing tip: I love that this is focused on musical composition and not so much the creative expression of a completed track. Obviously, this could be great for networking, especially since all music conferences and concerts will continue to be virtual for the foreseeable future. However, I can also see this being a great way to connect with fans ("Come play with me on my next track!") or become a vehicle for providing behind-the-scenes looks.
Read article
🎧 Music (Holiday Edition):
  • Big Freedia ft. Flo Milli, "Better Be"
  • The Hannah Barberas, "Can You Hear the Snowfall?"
  • PJ Morton ft. Stokley, "All I Want For Christmas is You"
  • Khruangbin, "Christmas Time is Here"
  • Alaina Castillo, "Wishlist"
  • Jojo ft. Jacob Collier, "Noelle"
  • Phoebe Bridgers, "If We Make It Through December" 
Full playlist >>>> here <<<<

👾 Other stuff I've been loving:  
Reply to this newsletter and tell me your favorite albums of the year!
(Thanks Obama for the design inspo). See you next year!
Alison Clancy is a marketing and community manager for music and tech companies. Learn more about Alison at or say hello on Instagram at @_alisonclancy_
View past B-SIDES issues here
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Copyright © 2020 Alison Clancy, All rights reserved.

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