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The Official Salinas Steinbeck Rotary Club Newsletter!
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August is Membership Month


President AnneThe Rotarian theme for August is Membership as all clubs look to encourage and welcome new members. It is an apt theme as our students get ready to return to school and embark on a new year and our country’s voters look to select a new president. Rotary describes its qualifications for membership as “Adult persons who demonstrate good character, integrity, and leadership; possess good reputation within their business, profession and/or community; and are willing to serve in their community and/or around the world.” Attributes that we want our youth to develop and as Rotarians we strive to emulate. We invite all adults that share these goals to come to our club and get to know us. Individually it is difficult for one person to accomplish much; it is much easier as a group united to serve our community.

If you are interested in joining us and learning more about Rotary, meet us for breakfast on Wednesdays, 7:15 a.m. at the National Steinbeck Center, 1 Main Street, Salinas, California. We would be happy to see you.

President Anne
 

Why Doesn't Rotary spend
more Money on PR?
— Perspective by Rod Belton


Rod BeltonMy assignment as Zone 26 Rotary Coordinator for the past three years has introduced me to many Rotarians – each a leader in his/her own way. One very memorable leader is PDG Jim Henry. Jim served as a Rotary Coordinator for Zone 34 (Florida). He is very outspoken about what is right (and wrong) with Rotary’s approach toward membership development.

Here is a summary from one of Jim’s recent posts.

"We don't have the money to do a massive media campaign," said 2015-16 RI President Ravi Ravindran. Jim suspects President Ravi also knew that a massive public relations media campaign would be a massive waste. Contrary to what many Rotarians believe, very few people in the world, or in any community, have any interest whatsoever in joining a local Rotary club, much less the discretionary time and money.

The Rotary PR network serves a niche market and the most effective niche market PR is word-of-mouth, be it face-to-face or through social media. The most effective way to build positive word-of-mouth PR is for the Rotary network to continuously deliver value to existing clubs and Rotarians. That is, value worth the time, treasure, and talent that Rotarians are willing to exchange.

The now famous siegel + gale study showed that the Rotary network has a self-image problem. This is the major reason clubs have difficulty retaining members and potential donors.

Then President Ravi, President John Germ, and President-elect Ian Riseley understand that the Rotary network must deliver services to its niche market - clubs, members, and donors - considered worthy of expending their personal resources. This requires internal marketing to the Rotary network so it can deliver Rotary's differentiating image and value proposition.

Otherwise, all the external PR the Rotary network generates will not retain and attract Rotarians or donors.

Upcoming Speakers and Events


Join us every Wednesday at 7:30 a.m. at the
National Steinbeck Center
1 Main Street, Salinas, CA 93901
Click here for a map!
  • August 3 - CSUMB President, Eduardo Ochoa.
  • August 10 - Imam Ragab of the Salinas Mosque.
  • August 17 - John Farahmand, DPT, OCS, & owner of Balance Therapy.
  • August 24 - Dark. No meeting today.
  • August 31  -  Dark. Fabulous evening social. 
Visit our NEW website speaker page for more info.
Stay informed and visit www.steinbeckrotary.org
and our Facebook page
Speaker Calendar
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