Rio 2016 Summer Olympic Games | Trademarks | Nestlé | CIPLA | IP and Health | Digital Publishing | IP in Kenya | IP Laws | Innovation and Youth Leadership
 
WIPO Magazine
4/2016 (August)
 
Latest from the WIPO Magazine:
 

As sports’ fans tune into the Rio 2016 Summer Olympic Games, the icons of the Olympic movement – from the five interlocking rings to the Olympic mascot, Vinicius – will be central features of global media coverage. But how does the International Olympic Committee protect these iconic symbols?

The Nestlé Group is a leading user of WIPO’s Madrid system for the International Registration of Marks. Hubert Doléac, Senior IP Legal Counsel at Nestlé Legal, explains the importance of trademarks to Nestlé’s success.

India’s CIPLA is a global pharmaceutical company and a champion of affordable medicines. As the first generic producer of antiretroviral products, it has played a pivotal role in expanding access to HIV/AIDS therapies. The company’s CEO, Subhanu Saxena, discusses how CIPLA innovates and uses intellectual property to help improve access to medicines worldwide.

Sylvance Sange, acting managing director of the Kenya Industrial Property Institute (KIPI), talks about Kenya’s intellectual property (IP) landscape, key priorities, challenges and opportunities.

John Makinson, Chairman of Penguin Randhom House, the world’s largest trade publisher, shares his views on the impact that digital technologies are having on his industry.


 
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