Artist Kurt Perschke’s RedBall Project spent last week traveling through Rochester, offering viewers of the outdoor art a fresh perspective on otherwise familiar sights.
“Through the magnetic, playful, and charismatic nature of the RedBall, the work is able to access the imagination embedded in all of us,” Perschke says. “On the surface, the experience seems to be about the ball itself as an object, but the true power of the project is what it can create for those who experience it. It opens a doorway to imagine, ‘What if?’”
Works of art, like RedBall, represent the type of public projects and cultural programming that DMC and Rochester are working to attract, as we seek to “activate the river” and offer “more shared experiences,” says Jenna Bowman, executive director of the Rochester Downtown Alliance.
“We saw a really great amount of support and interaction with it,” Bowman said. Wherever RedBall went, pedestrian traffic increased about four fold, Bowman said. “Whether you loved it or hated it, this was a great shared experience.”
Perschke chose Rochester for his most recent performance of RedBall because of says Jenna Bowman, executive director of the Rochester Downtown Alliance, which sponsored the project.
The RedBall spent seven days in the city, making afternoon appearances at a different location each day. More images and videos are available on the RedBall website.