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Born in the pre-COP21 context, Art of Change 21 has grown beautifully in 2006, with over 15 worldwide events all leading up to Marrakech’s COP22. The non-profit has, in a mere couple of years, grown into an international reference in uniting Art and Environment. This success was made possible thanks to exceptional supporters: UN Environment, the Schneider Electric Foundation, and the Climate and Clean Air Coalition.

BALAD_E during COP22, result of the successful encounter between Art & Sustainable Development

BALAD_E at COP22 by Art of Change 21
BALAD_E is a wide scale artistic event put together by Art of Change 21 for Marrakech’s COP22, born from a unique collaboration with one of Morocco’s greatest artist and “upcycler” Hassan Hajjaj. Within Riad Yima, the artist’s home and exhibition venue, on a big stand in the green zone and at cultural coffee shop Clock, BALAD_E was made of workshops, pannels, exhibits, art performances, exceptional encounters around art, innovation and sustainable development, with Paleo-énergétique, Low Tech Lab, Yann Toma, … 
During COP22, Art of Change 21 was able to launch the Arabic version of its new fun tool
Caire Game to share one-time easy actions to help reduce CO2 emissions, suitable to Maghreb’s lifestyles.
Lastly, Art of Change 21 will pursue its actions permanently in Morocco with the creation of the Art of Change 21 Morocco association, which will develop Maskbook and Caire Game’s actions in the MENA region.
 The Schneider Electric Foundation and UN Environment were BALAD_E’s main supporters.

Maskbook international development in 2016 

Launched in 2015 on the eve of COP21, Maskbook, citizen action on the health – pollution – climate connections and work of art all in one, met an unprecedented acceleration in 2016, with over 10 grand workshops in Africa, Asia, America and Europe, the launch of the Maskbook mobile app and was presented during major international cultural events.
The Maskbook workshops in Kibera’s slum in Nairobi, the Floresta neighborhood in Quito, at the We Belong Forum in Pekin and Shanghai, at cultural coffe shop Clock in Marrakech, in Daegu’s Art center in South Corea, and at UN Environment’s offices in Paris, have allowed hundreds of participants to put their talents to use on “Do It Yourself” and “Upcycling” to give life to their own solutions to the environmental crisis on “anti-pollution” masks and contribute to the collective art work, viewable online at

Maskbook Workshop in Quito, Ecuador
Maskbook at Quito
Maskbook Workshop on Sustainable Lifestyles
Maskbook at Marrakesh
The best Maskbook portraits were shown at high-profile artistic events such as the Angkor Photo Festival, Dageu’s 6th photography biennial, and in Hong-Kong in July 2016, in partnership with Green Peace and  National Geographic.
Sigourney Weaver visiting the Maskbook exhibit in Hong Kong.

Early 2017, Maskbook will begin a long serie of workshops in Belgium, in partnership with Point Culture, and will then head to the United States and India!
Art of Change 21 is extending and is taking up new challenges

In 2016, the Art of Change team was enriched with new talents in international event planning, press relations, graphic design and audio-visual medias. Welcome and thank you to Elise, Leslie, Samy, Arnaud, Marguerite, Nicolas and Jonathan. Welcome also to Sanae, Aniss, Saïd and Intissar, founding members of the Art of Change Morocco Association !
2017 – New challenges for Art of Change 21 and its partners, UN Environment and the Schneider Electric Foundation. The Conclave of the 21 organized in 2014 has borne fruit. The two actions that came out of it, Maskbook and Caire Game, have been launched and are taking roots? So why not do it again? 

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