E-Alert | Wildlife Ranching South Africa | www.wrsa.co.za
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Taking Rare Game Breeding to the next level
JOHANNESBURG, GAUTENG (12 May 2015) – DJ Farmer, part of the DJ Group, utilised Huntex 2015 as a platform to show the wider public market what rare game species actually look like, and the response was overwhelmingly positive. The DJ Farmer stall showcased an extraordinary range of animals – an imposing sable antelope, golden- and king wildebeest, copper springbuck, black impala and white blesbuck – all in an effort to bring this previously exclusive industry to the wider market.  Huntex, the biggest annual exhibition of its kind on the continent, was this year attended by a record 45 521 visitors.
“I was amazed by the overwhelming positive response of the public at Huntex,” said Frederé de Jager, Managing Director of DJ Farmer. “Most people would comment that they have heard about all the different species of rare game at weekend braais, and that they have seen a picture or two on the web or in magazines but that they have never seen these animals in real life”. De Jager provided some interesting insights from responses to their exhibit:
  • Almost all commented on the unexpected beauty of these animals, and that they had never seen these animals before
  • Roughly a tenth of people mentioned that they didn’t know these animals existed
  • About one in five would like to be directly involved in the industry in some way
  • Around 10% initially responded negatively to rare game, but weren’t aware that these animals historically occurred naturally in the wild and were firstly targeted by predators and secondly our ancestors who shot them because they were “wrong” or “freaks”
The rare game industry has recently come under scrutiny again, with many key players strongly arguing their cases either for or against the industry and its practices. De Jager stated: “I have always known that there are some who are against what is currently going on in the industry, but now, more than ever, I know that it is all about the public’s opinion and what they want, as opposed to the opinion of certain associations who represent them. I also now know that the negativity surrounding the rare game industry is amongst the much-lower percentile who like their own opinionated voices.”
For DJ Farmer, Huntex was the perfect opportunity to raise awareness and help educate the public about rare game animals and species. “When forming the future of an industry it is not all about how much money I can make, or about looking after myself. It takes believing that what we are doing is a 1 + 1 calculation; educating the bigger market of your beliefs and ethical conduct. I have been and always will be a hunter. I can now understand the increase in plains game prices at auctions and hunting prices that follow for the hunter. Let’s face it - we were always spoilt on the price of hunting, and sometimes to the detriment of the farm owner. Game farmers are now in a lucrative industry and game farming makes financial sense. One cannot ignore the basics of economy here.”
On hunting, De Jager is clearly supportive. “Plains Game hunting – as it had always been in the past – draws mostly local hunters. A wider variety of game, which includes rare game, attracts International hunters; and in the future, when these ‘rare’ animals and species are ample, local hunters will join in hunting these animals.”
“Cross breeding has no place in the industry,” according to De Jager. “To keep a healthy industry going, no cross breeding should be allowed at all. Cross breeding between colour variants is wrong - even the thought of it. Game is natural, we must keep it this way.”

In ‘The Antelope of Africa’, by Willem Frost, an astounding variety of game is recorded. “This book erased the 2% doubt I had about colour variant game breeding, “said De Jager. “Are we aware of the wide variety of different antelope in Africa? Take for example the variety of Duiker in other countries – 19 different subspecies to be exact. Did you know about the Zebra Duiker? Not even to mention the antelope that you never knew existed. Have they been genetically manipulated? No, and some of them are close to extinction. If, for instance, I were to take one of these Duikers and bring it to South Africa for conservation and protection purposes, some people would say it is a “freak”.
So are we currently really doing something bad in South Africa? No! We are simply focusing on building their numbers through conservation. I want my child to know, learn and see that what we have in Africa sets us apart from the rest of the world. South Africa is the frontrunner in this industry.  Firstly, stop using the press to feed the public ill information regarding the wrongly stated so-called genetically manipulated game breeding. And secondly, do not attack this conservation industry with false pretences in mind.”
  • DJ Farmer rents out breeding camps  and manages the game on your behalf
  • Your capital outlay goes into game and not firstly land, infrastructure and all its overheads
  • Game remains 100% yours
  • Accommodation when you visit your game investment
For more information visit www.djfarmer.co.za

Frederé de Jager
Tel No:  (011) 675-4332
DJ Farmer is part of the DJ Group
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