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Meeting Recap (10/1)

Thank you to everyone who was able to attend our meeting yesterday! We had a great time learning from Rebecca Councill, the converse-wearing entrepreneur and digital media consultant. For those who couldn't attend, don't worry! Here were the key take-away points.

When running your own business...

  • Don't
    • Operate in a way that you don't feel good about.
    • Expect more from your clients than you would from yourself.
    • Have the "I am the expert, you will do it my way" mentality.
  • Do
    • Help guide clients to the right decision that fits you both.
    • Meet at the end with your clients, not the middle. It's not 50/50, it's 100/100.
    • Build mutual respect between you and your clients.

The best way to meet clients is to network!

  • Networking opportunities can be easily found by joining organizations such as PRSA.
  • When attending networking events, be active and helpful; aim to connect on a personal level!
  • If you're having trouble getting comfortable talking to people, walk around for a bit and listen in on the different conversations. When you find one that you can relate to, wait for the right moment to give your feedback.
  • Make good first impressions!
  • Use business cards, but only give them out to people who you want to remember you.
It's important to remember that not everyone is meant to be your client; just focus on establishing that personal connection. However, if you do find a potential client, makes sure to check him or her out on social media to see if they are who they say they are!

Learn something new every day!
  • Read blogs about whatever you're trying to learn or take free online courses.
  • Play with your social media and get familiar with every part of it; for example, the hashtags on Instagram stories work differently than hashtags on Instagram posts.
  • If you're worried about not having enough experience to make yourself credible, practice the skills you learn on your personal accounts to show that you can be professional on social media.
When it comes to social media, look at the return on influence (relationships) rather than the return on investment ($$$).
  • 50% of people walking through your doors are from social media.
  • Mindset: would you rather have one person pay $500 or 50 people pay $50?
  • One person can recommend you to five other people, but not unless you cultivate that relationship.
Tips to increase foot traffic on your social media accounts:
  • Use sites such as Hashtagify to track different hashtags.
  • While the Instagram hashtag limit is 30, try to keep the hashtag usage to 20 maximum.
  • When using hashtags, keep three to five more broad (i.e. Houston) while the rest are more specific to the post.
  • While user-generated content is best, you don't always have to post it each day. Try commenting on a relevant article or doing themed days such as "Funday Friday."
  • When it comes to ads, use smaller ads for brand awareness and bigger ads for sales. 
  • Test the ad on Facebook first to see what the response is, then edit and post it to Instagram.
Follow Rebecca Councill on all networks @rebcouncill, or email her any further questions you may have at!

TMA Crash Course

The Marketing Arm (TMA), a Dallas-based creative agency, is holding a two-day event crafted to help students develop the skills needed to kick-start a career in marketing or advertising.

The workshop will take place from Thursday, November 7 (9 a.m. - 5:30 p.m.) and Friday, November 8 (9 a.m. - 2:45 p.m.) at TMA's Downtown Dallas location.

Students can expect to hone their skills in account services, copywriting, art direction, social media, strategy, data analytics/measurement and similar disciplines. Additionally, students will be able to get hands-on experience at TMA as well as the opportunity to network with current professionals and industry experts.

Students in attendance will receive a complimentary one-night stay in a hotel within walking distance of the agency as well as complimentary breakfast, lunch and dinner during the timeframe of the course.

To be eligible you must be:
  • Classified as a senior
  • Able to commute to Dallas for the two-day event
  • Able to participate for the entire duration of the event.
There are only 20 slots open, so those interested in this opportunity should complete Part 1 of the application here as soon as possible, as both application parts are due before this Sunday, October 6 at 11:59 p.m. 


There's only one month left to pay your membership dues! Membership gets you...

  • Internship opportunities
  • Scholarship opportunities
  • Exclusive agency tours
  • Discounted PRSA membership
  • Opportunity to purchase a PRSSA stole
  • and so much more!

Dues are $65 a YEAR! That means if you pay now, you won't have to pay again until next fall. The deadline to pay is November 1, 2019. Click the "Become a Member" button below to learn more and pay today.

*Membership requests on GetInvolved will be accepted once your dues are processed

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