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What you need to know, need to read, and should be talking about.
Summer 2015

“Saturday, in the park, you’d think it was the fourth of July” -- Robert Lamm & Chicago

A Study Worth Reading

Anyone from the “Gen X” generation rolls their eyes when “Millennials” come up. It is, however, a very important demographic to pay attention to. Why? This cohort will make up 50% of the workforce by 2020. Yeah, half the workforce according to The Millennial Impact Study. The study also points out that Millennials are philanthropically inclined but more skeptical than even, gulp, yes, GenXers!  Here is a link to the synopsis, but anyone targeting this demographic should read the whole report.

                          
                 An Idea Worth Pondering

Will Impact Investing overshadow direct philanthropy? Triple Bottom Line, B Corps, Corporate Social Responsibility -- we know all of the terms for corporations dedicated to doing good as well as making a profit. Some are moving away from making major gifts to charities and are instead investing in social impact funds and projects according to this Bloomberg article a. Some though, think that making a profit and being philanthropic are inherently at odds.

 

A Concept to Embrace

Storytelling --It’s a term thrown around as much as Millennials recently, but one not entirely understood or executed correctly. This somewhat recent Chronicle of Philanthropy article discussed the different ways that organizations are moving back to the ancient art of storytelling in lieu of discussing quantitative successes.  

But it's not easy. Storytelling means different things to different people. Good stories are subjective and it’s hard to give up all those facts and figures. Both the Rockefeller Foundation and the Meyer Foundation/Georgetown University have both devoted resources to the subject, outlining how traditional storytelling techniques can help NGOs both with their programmatic and fundraising efforts.

 

Campaigns Worth Checking Out


Charity Water has become the Apple of the nonprofit world: As a new tech startup always says they want to be the Apple of a new app sector, nonprofits are all looking to create “the Charity Water campaign.” So you have to check out Charity Water’s recent push to create third-party fundraising campaigns. A very cool light box pops up on their homepage and you are led beautifully through how to set up and conduct a fundraiser for the organization.

Blogs worth reading...

WHAT THE AWKWARD COCKTAIL PARTY CAN TEACH US ABOUT FUNDRAISING

THE WAY WE ARE FUNDRAISING IS BROKEN AND THREE WAYS TO FIX IT

6 SAD TRUTHS About fundraising that I learned as a millennial donor
by Colleen Dilenschneider

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