June 2018 
More than £245,000 awarded to members

The latest set of AJC grants have been approved and in total, £245,153.85 has been distributed to seven members as follows:
  • NSPCC Jersey - £50,000 towards the costs of new therapists employed to deliver the NSPCC’s specialised 'Let The Future In' therapy programme
  • Grace Trust - £50,000 for their grocery distribution scheme
  • Friends of the Bridge - £30,000 (spread over three years) to support the cafe staffing costs
  • St John Ambulance - £30,000 towards costs of a new fundraiser for the charity 
  • Youth Arts Jersey – £29,783.52 to pay for the salary of a sessional youth worker 
  • Sanctuary Trust - £28,770.33 to furnish rooms and offices at the charity's premises, Sabot D’Or, in St Aubin as part of its building improvement project
  • Brighter Futures - £26,600 for bespoke programmes to be delivered to seven local families in need of educational, parental, wellbeing and employment related support
The deadline for the next grant applications is 7 August

N.B. Please ensure you read all the notes and guidance on the website before applying for a grant. 

You then need to make your online submission and forward the signed application form and all supporting documents by the deadline date - all dates are listed in advance here. If you can’t supply some of the information we ask for, please inform us as to why. 

Documents are best scanned to us by email but if sent, please don’t staple, pin or fold the documents.

If you have any enquiries regarding grants, please contact our Grants Officer, Charlotte Brambilla

Disability Breakfast Briefing
Wednesday 4 July, 7.30-10am
Pomme d'Or Hotel

Law At Work is holding a morning seminar to help employers understand the implications of the new legislation and what their obligations are, from both a legal and practical perspective in preparation for when disability discrimination is outlawed from 1 September this year.

Disability completes the States anti-discrimination legislative programme which began in 2014 and is considered the most significant addition to the law as, unlike other jurisdictions, the States have radically adopted a social model for its law.

To attend, please contact

Look out for Disability Discrimination training, coming soon and will be displayed on our website.

Privacy Notices
If you have existing, explicit consent from people to be on your mailing list, you don’t have to renew it under the new law but you do need to advise all those on your list (on condition that you had explicit consent before the law came in) about the conditions under the new law, and the way you do this is via your privacy notice.

This notice should be available to all future contacts, who must (as of 25 May 2018) give explicit and informed consent to go on any mailing lists by 'opting in' having seen your privacy notice. 

Your reason for sending information to those on your mailing list is 'legitimate interest' under the new law, by giving information to your supporters, who have been receiving this information up until the new law came in.

Previous consent doesn’t however include 'specified information' so people on your list now need to know about this through your privacy notice. For a good example, please see Visit Jersey's.

For more information, contact the Information Commissioner

Annual returns & subs
Please can you ensure your charity information is up to date by completing your Annual Return (contact Katie if you need another form) and that your subs are paid and up to date.

You can pay your subs by BACS and setting up a Standing Order will ensure this process is much easier in future. Please email Lyn for the bank account details. 

If you haven’t paid your subs, you won’t be eligible to apply for a grant!

National Volunteer Week
1-7 June
A huge big well done to all volunteers out there doing so much good for so many islanders! spearheaded this year's celebrations, led by Alan Le Pavoux of and grateful thanks go to everyone who took part in promotional activities at the Jersey Boat Show and in St Helier.

The Big Volunteer Picnic in the Park at St Andrew's Park on 7 June was also a great success with people sharing and networking together.

From now until 10 August; has started working on a special float for the Battle of Flowers. You're invited to decorate a cut out human figure with your charity colours and logo using paper flowers which will be displayed on the float to represent you and your volunteers. If you’d like to be involved, please email Alan or call 07797 72871 to collect one, or to arrange delivery if needed.
Next Issue
If you have any stories, updates, suggestions or photos for the next AJC newsletter, please email lynsey or call 840138.
By Steve Harvey, Brightly CEO

We've recently announced the decision to change our name from Brig-y-Don Children’s Charity to Brightly

For each charity, the situation will be different but following our experience, here are the pros and cons of changing a charity name and what to consider when thinking of rebranding. 
  • The language is out of date or misleading
  • The benefits of a name change over decades can far outweigh the hassle of the next year or two
  • It’s a crowded, competitive, indistinguishable market and a charity needs every bit of brand strength it can get
  • Many charity brands are pretty cold and anything to make them warmer and personal is a good thing
  • It can work - look how successful Age UK or Arthritis Research UK have been in their name changes
And against:
  • Which new name should be chosen? It’s easy to argue the current name is not quite right, but what would be the new name to replace it? 
  • Changing the name is a major undertaking that affects every part of the organisation
  • The brand is the issue, not the name. Many charity brands are cold and clinical considering they claim to be all about people. Brands, or more specifically the image and perception of a charity, can be altered without a name change
  • Most charities have invested a lot in their current brand. Is any new name really going to make enough of a difference to throw all that away? 
  • It can easily not work. Look how some charities have lost what little brand awareness they had by changing to a new name
Some of the challenges of a name change:
  • Deciding a name is wrong is easier than finding a new one that is right!
  • New names will never be right for everyone. Therefore, with any name change, the charity needs to decide who the name needs to appeal to most and this is rarely the trustees!
  • A name change will almost certainly result in a short-term hit in terms of awareness and possibly income. The benefits will usually be felt over decades, while the downside is felt over months or years. To compound this challenge, the reasons a name change is needed will rarely diminish. If you need a name change now, you almost certainly will in 10 or 20 years’ time, probably even more acutely. Not making a decision does not make the issue go away; it just pushes it down the road for others to deal with
  • Once a new name is announced, the work has only just begun. Many charities make the effort to go through a name change only to swiftly go back to the day job once the name change is made. As a rule of thumb, only one third of the necessary work for a successful name change happens before D-day
  • Whose benefit is the name change for? Decide which key audience or audiences’ awareness, attitude or understanding will be positively impacted by a name. It can rarely be all of them and ideally, it would normally be beneficiaries
  • A strong brand strategy is at the heart of a strong identity
  • A name change does not happen in isolation; it should be part of a wider brand and identity strategy

What makes a good name?
Is it memorable?
Perhaps the most important hallmark of a good name is that it’s distinctive
Is it representative/self-explanatory? A good name should give an indication of what the organisation does, or at the very least not mislead

Is it inviting?
Names are the front door of a charity, so it should make people want to know more, get involved or give

Can it be shortened or misspelt?
The charity sector is littered with names shortened to three or four letter acronyms. The only real solution is to have a short name with no easy way to shorten it further

Make sure it’s not the name of the founders of a charity
Founders rarely make good charity names as they usually have a first name and a surname, but they also fade from public consciousness

Is it internet-friendly?
In the age of the worldwide web, names need to be easy to search for

Does it work in all communications?
A name will need to be spoken, written endlessly and used graphically on paper and the internet. It will need to be searched for online and will need to appeal to those who see it for the first time and those who see it a thousand times a day…

If you’d like to know more about this, we are happy to share our experiences and learning, please get in touch.


Royal Yacht Hotel, 6pm
Thursday 12 July 2018

Buffet served from 8.15pm

 Please RSVP before 7 July, by email to Lyn

Know of families
in need of a good meal?

If you work with families in crisis or experiencing difficulties, Caring Cooks of Jersey offer a weekly meal service to those with children from pregnancy to 18.
A two-course meal can be cooked and delivered every Saturday afternoon for 6 weeks, or 12 weeks if circumstances require.
When coming together as a family is often needed most, a family meal can be the first thing to suffer so the meals are freshly prepared by a team of volunteers and delivered so families can sit down, without the worry of cooking or affording ingredients.

Please contact Melissa to find out more or to make a referral.


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