The FEP’s database looks at more than 13,500 organizations and $68 billion in contributions — actual dollars given to charities providing service — and does not include entities like donor-advised funds or complex algorithms to determine overall giving. The database includes a broad representation of many different subsectors and size of charitable organizations, making it an accurate reflection of what’s happening in philanthropy and fundraising.
There was a predictable pattern in the breakdown of the giving, however. The study reported a 1 percent increase in the average gift from 2016 to 2017, but nonprofits with less than $100,000 in donations saw income decline 8.2 percent compared with a 9 percent increase for those with more than $500,000. Exceptions do exist, but larger charities—with more available resources to direct toward fundraising—will typically do better than small ones.
So it is clear that a continuing analysis and evaluation of your nonprofit’s planned giving strategy is crucial. Bernie Bostwick, Executive VP of Ambassador Advisors, asserts, “Together we can craft a planned giving strategy to inspire lasting gifts to sustain your charity long into the future.” Contact Ambassador Advisors today to determine the best strategy for your nonprofit organization.