The EU SME Centre     

Newsletter February 2017

Ways to Sell Food and Beverage Products Online in China

New Online Course and Guideline Answer Your Most Pressing Questions and Get You Ready for Entering China's E-commerce World

Did you know that 649 million Chinese are now online and using the internet to purchase goods at an unprecedented level? One area that has grown particularly quickly is online grocery shopping.

Selling Food & Beverages Online in China | Online Course and GuidelineThe EU SME Centre’s online course and guideline Selling Food & Beverages Online in China will lead you into this exciting e-commerce world of China. It will reveal the unique characteristics of Chinese e-commerce platforms, explain the essential aspects of developing a successful business strategy to sell food and beverages online in China, including pricing schemes, payment platforms, logistics and marketing.

You will not only get a big picture of what is happening in China’s e-commerce world, but also what details you should pay attention to before entering the market. Learn more about it here.

Meanwhile, our WeChat expert Matthew Brennan will be in Dublin, Kortrijk and Milan in two weeks, bringing the latest news of WeChat's development and sharing best practices in how to leverage WeChat to grow your business. 

Scroll down to see more upcoming events and recommended content for you this month. 
Understand and Engage with China
Join our training programme to stay on top of the changes in the Chinese market: Technology Transfer, E-commerce, SME financing and New EU-China trade and investment initiatives.
Presented by Our Leading China Experts
16 -  17 Feb 2017, Brussels | Registration Fee: One-day 425 EUR, Two-days 850 EUR
Take a look>

Upcoming Events

Feb 14 - 15, Phnom Penh, Cambodia Business Summit 2017
Feb 16 - 17, Brussels, Understanding China Training
Feb 21, Dublin, Developing a WeChat Strategy for Your Business in China
Feb 23, Milan, WeChat for Business Training Workshop
Feb 23,  Utrecht, BenCham's "Meet and Greet" in the Benelux
Feb 24, Kortrijk, WeChat for Business Training Workshop
Feb 24, Beijing, Economic Outlook: Key Trends of the Chinese Market in 2016 and Impact of Brexit for European Businesses | EU SME Breakfast Seminar
Feb 28 - Mar 1, Madrid, International Matchmaking Event at Genera 2017
Mar 1 - 2, Paris, China Connect Paris “Crack The Codes”
Mar 29, Zhengzhou, Bank of China Business Matchmaking Event in Zhengzhou, Henan

Recommended Content

The Dairy Market in China
The Dairy Market in China: Business Opportunities and Challenges

Report | 50 EUR

This 65-page report reveals detailed market data and analysis for the major categories of dairy products within the sector, covering milk, infant milk formula, cheese, yoghurt and ice cream. For each category, you will find valuable data on the market size, import trend by value and volume, insights to market drivers and more. Learn more>
The Cosmetics Market in China
The Cosmetics Market in China: Market Overview, Entry Strategy and Exporting Requirements

Report | 80 EUR

Find out if your cosmetic brand has a chance in the Chinese market, how to build an effective business strategy and get your products through Chinese customs. Learn more>

SME Tips



Trade Fairs

Apr 6 - 8, Beijing, The 15th China International Scientific Instrument and Laboratory Equipment Exhibition
Apr 17 - 19, Beijing, The 21st China International Health Industry Expo
Apr 20 - 22, Shanghai, China (Shanghai) International Technology Fair 2017
Apr 20 - 23, Shanghai, The 14th World Travel Fair 2017
Apr 26 - 28, Shanghai, Expo Build China 2017
May 4 - 6, Shanghai, IE expo 2017 (IFAT CHINA+EPTEE+CWS)
May 4 - 6, Shanghai, China EPower 2017
May 10 - 13, Shanghai, Bakery China 2017 (International Trade Fair for the Bakery and Confectionery Industry in China)
May 11 - 13, Beijing, The 19th Beijing International Toys & Preschool Tools Exhibition
May 12 - 14 , Guangzhou, The 6th South China International Wood & Wood Products Fair 2017
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