The EU SME Centre     

Newsletter March 2017

Best Strategies for Selling Alcoholic Drinks Products to China

New Report Helps You Better Understand the Market and Identify the Right Retail Channels and Entry Mode

China is the largest consumer of alcoholic drinks in the world and its demand for imported beer, spirits and wine has also increased significantly over the past decade. And the EU leads the way: 13 EU countries are among the top 20 in beer imports to China and 10 countries are among the top 20 exporters of distilled spirits to China. 

The Alcoholic Drinks Market in ChinaThe EU SME Centre’s new report The Alcoholic Drinks Market in China will provide you with the most comprehensive data, information and analysis into this fast growing sector, helping you identify where the opportunities are and how to best enter it.

Take a look at the report to understand what Chinese consumers are drinking and where they buy and consume their alcohol; find out what trade channels are effective to get your products sold to the right customers, how to best collaborate with retailers and what entry modes are suitable for you.

Meantime if you are interested in WeChat but missed our workshops in Europe and China, view our new webinar delivered by WeChat expert Matthew Brennan for a one-hour online tour into the fascinating world of WeChat platform.

And don't forget to check our webinar on China's green tech market to get updates on the new developments in this market. 

Scroll down to see more upcoming events and recommended content for you this month. 
How to Do Successful Businesses with Chinese Outbound Investors
Join the workshop to find out how your company can tap into the growing interests from Chinese investors in the European market.
28 March 2017, Budapest | Registration Fee: 200 EUR
Take a look>

Upcoming Events

Mar 15, Beijing, The Extraordinary Italian taste: Promotion and Protection of GIs in China
Mar 17, Beijing, The E-commerce Market in China | EU SME Breakfast Seminar
Mar 23, Online, Export to China: Getting Your Products to the Shelves and Protecting Your IPR
Mar 28, Budapest, How to Do Successful Businesses with Chinese Outbound Investors
Mar 29, Zhengzhou, Bank of China Business Matchmaking Event in Zhengzhou, Henan
May 28 - Jun 1, Beijing, 2017 China Beijing International Fair for Trade in Services (CIFTIS)

Recommended Content

Developing a WeChat Strategy for Your Business in China
Developing a WeChat Strategy for Your Business in China

Webinar | 21 USD

Interested in finding out why WeChat has become so popular in China and whether it holds any new opportunities for promoting your businesses in the country?  Take a look of our new webinar delivered by WeChat expert Matthew Brennan, Co-Founder at China Channel for a one-hour online tour into this fascinating world of WeChat. In this webinar you will learn: 
  • Development history of WeChat
  • The types of WeChat accounts available for businesses to set up 
  • Common strategies to acquire new followers in China and basic monetization techniques
View the trailer here>
China’s Green Tech Market
Tapping into China’s Green Tech Market: Business Opportunities and Challenges for SMEs

Webinar | Free

View this webinar to learn more about the rising business opportunities in China's green tech market and how your company can best tap into it, which will cover the following topics: 

  • Chinese 13th Five-year Plan
  • Chinese Energy Sector
  • Chinese Water Sector
  • Chinese Environmental Sector
  • Entering in Chinese Green Tech Market
  • Conclusion and Business Advice for European SMEs
View it here>

SME Tips



Trade Fairs

May 4 - 6, Shanghai, IE expo 2017 (IFAT CHINA+EPTEE+CWS)
May 4 - 6, Shanghai, China EPower 2017
May 10 - 13, Shanghai, Bakery China 2017 (International Trade Fair for the Bakery and Confectionery Industry in China)
May 11 - 13, Beijing, The 19th Beijing International Toys & Preschool Tools Exhibition
May 12 - 14 , Guangzhou, The 6th South China International Wood & Wood Products Fair 2017
The 31th International Exhibition on Plastics and Rubber Industries (Chinaplas)
May 17-19, Shanghai, SIAL China 2017
May 17-19, Shanghai, Packtech & Foodtech China 2017
May 22-24, Beijing, Top Wine China 2017
May 23-25, Shanghai, The 22nd China Beauty EXPO
June 7-9, Shanghai, Aquatech China
June 16-18, Guangzhou, The 17th China International Food Exhibition and Guangzhou Import Food Exhibition
Follow Us on Social Media

LinkedIn Twitter Facebook Youtube  
The EU SME Centre is implemented by
  CBBC  BenCham  CICC CCIFC  Eurochambres EUCCC          
Add us to your address book | update subscription preferences | unsubscribe
Room 910, Sunflower Tower No. 37 Maizidian West Street Chaoyang District · Beijing 100125 · China
Copyright © 2017 The EU SME Centre, All rights reserved.
 The EU SME Centre is an initiative implemented with the financial support of the European Union.