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Friday, November 7th, 2014: A weekly source of positive energy
and information for the village of Sayulita, Mexico

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From the Editor's Desk: 

Happy Friday!

The hustle and bustle of tourist season is practically upon us. SayulitAnimals has reopened their doors, MexiFit has resumed physical fitness classes and Los Corazones has joined the list of restaurants that have reopened. 

Last week we ran a story, Mattresses for Sayulita Children in Need, and there has been community response for the need for clean plastic bags and volunteers. However, there is a still need for approximately 16,500 bags to make 11 mattresses and they are in need of more volunteers. Drop off plastic bags or volunteer for this project on Tuesdays and Thursdays at Libreria Sayulita from 11:00 a.m. to 2:00 p.m.

The annual SayulitAnimals fundraiser, "Screw it, I'm wearing my shoes," will be on November 22nd. This bar crawl is only 300 pesos and is the perfect excuse to put on your heels and sexy hats. Tickets are limited so make sure to purchase your ticket right away at SayulitAnimals. They are open Tuesday through Saturday from 10:00 a.m. to 2:00 p.m. 

Thank you for reading this edition of El Sayulero,

Stacey Elkins


This Week's El Sayulero

1.  Costa Verde Holiday Extravaganza
2.  Mercado Del Pueblo Sayulita
3.  The Marietta Islands with Ally Cat Sailing Adventures
4.  Sayulita Celebrates Dia de los Muertos
5.  Opening a Business in Sayulita 
6.  What is Your Most Memorable Moment of Dia de los Muertos? 
7.  New and Featured Sayulita Listings
8.  Pet of the Week
9.  Photo of the Week 
10.  Upcoming events in Sayulita

11.  Vallarta-Nayarit Classic Rock Festival 2014
12.  Reader Quote of the Week
13.  Articles From the Last El Sayulero statistics for the last 30 days

October 7 to November 7:

  Newsletter subscribers:  10,376
  Website Visitors: 61,026
  Web pages viewed:    293,738
  Average visit session:  5:55
  Reservation requests:  3,901
  Business requests:  654
  Reviews Posted:  98
Check out Sayulita's popular homes and businesses here!

Most Popular Rentals

(Visits) Villa Boda
(Reviews) Casa Higuera

Most Popular Businesses


Advertising Opportunities | 322-142-4699

Costa Verde Holiday Extravaganza
By Angela Wieland 

Photo by Camilla Fuchs with Camilla Fuchs Photography

 Weeks of planning  culminated last Friday in one of Sayulita´s biggest party of the season. Costa Verde International School (CVIS) hosted an impressive fiesta to dually celebrate Halloween and Dia de los Muertos. This event, which was open to the public, is one of the school´s three largest of the year, and serves as a fundraiser with proceeds going to the scholarship program, on which nearly half of the attending students depend.

Community and holiday spirit came together during this well attended fiesta.  Organizers and volunteers worked hard to prepare for the event, and it showed. Past alumni and parents also contributed to this annual tradition, demonstrating their continued support and loyalty to the cause. 

Organizer Cheri Hasburgh commented,"I think the most important part of the Day of the Dead/Halloween celebration is that it really brings the community inside of the gates of Costa Verde. They are curious and excited. People of all ages, foreigners and locals, enjoy seeing and celebrating  both traditions together. It is also one of the first events to kick off the high season because now the parties begin. From here until May there are many fund raisers  and celebrations so this one just kind of wakes up the community and kicks off the new season, so to speak."

The night was indeed alive with energy and vibrant color, amidst an impressive array of fanciful costumes. The school´s grounds and its´ festivities were divided to separately yet jointly celebrate the different but similar holidays. A traditional alter honoring the dead had been erected on the side paying homage to Dia de los Muertos, while a haunted house showcased the Halloween tradition.

In addition to tasty food and drinks, there were many other fun filled festivities for the whole family including face painting, bowling, basketball, a photo booth, a cake walk and a photo booth, just to name a few. Special t-shirts were designed and for sale to commemorate the event.

Said Tamra Boltjes, CVIS co-founder, "The Halloween-Day of the Dead Festival has become a beautiful tradition at Costa Verde. Thanks to the APO (parents association) who sponsor this event as well as the many parent and community volunteers they enlist, it is always a wonderful and spooky surprise. Cheri Hasburgh is to thank for organizing year after year, along with Jenny Martinez, in making this an unforgettable celebration."  

Photo by Camilla Fuchs with Camilla Fuchs Photography



 Mercado Del Pueblo Sayulita

By Stacey Elkins
The highly anticipated Mercado Del Pueblo Sayulita, our local farmers market, will open for its 6th season today, Friday, November 7th. This market will be open each Friday from 10:00 a.m. until 2:00 p.m. and is located on Calle Revolucion, just north of the bridge. Lina Weissman, one of the founders of this market, tells El Sayulero more about the Mercado Del Pueblo Sayulita and why you don’t want to miss it.

How and when did Mercado Del Pueblo Sayulita first start?

The Mercado was created 6 years ago and was the first farmer’s market in the Bahia; we are very proud of that. It was created by a small group of local Sayulita mothers who were looking for healthier options for our families.

How many vendors will be at this market and where are they coming from?

On any day, there are between 70-75 vendors at the Mercado. We focus on local producers so most vendors either come from Sayulita or within one hour of us. 

Who are some of the vendors and what types of products will be sold each week?

We started the Mercado to attract and support local, organic and natural farmers by providing them a place to sell directly to the public. Each year, we attract new farmers and we are always looking for more. Most organic products produced in Mexico are actually exported to the US, as demand is higher there. Our local farmer’s market movement helps keep some of these products here in Sayulita!  In addition to organic foods, one will find natural cleaning supplies and cosmetics, organic chocolate, honey, jams and salsas, and a lot of artisan food products.  In addition, we have a small and select group of artists coming this season.    
One of the great things about this market is the variety of gluten free and vegan options. What are some examples of items people should expect to see?

Yes, every year the demand is growing for these types of products so every year we add more options.  This year, we will have options for savory breads, lots of treats, soups and whole meals and of course, raw foods.  Some of these foods are ready to eat at the market and others are designed to take home and enjoy.
The Mercado Del Pueblo Sayulita places a special emphasis on being green. Would you elaborate on this?

The Mercado has always been a not for profit market. What this means is that all our proceeds go directly to supporting important issues in town. We decide on what to support with the help of local leaders such as the Delegado, the Vigilantes and Pro Sayulita.  Starting last year, we created a group called Eco Sayulita whose mission it is to turn Sayulita into a green community.  This year, all producers will be using biodegradable containers and we will be selling, at cost, these containers and natural cleaning products to the community.

What type of entertainment can people expect at this market?

Opening day will feature Dos Betos, one of our more popular bands. Every week, we have live music and seating. Everybody is welcome to just come listen and enjoy themselves!

How would you describe the vibe of Mercado Del Pueblo Sayulita?

Good question! I think most people would say that it is the place to be on Fridays! Most of the town shows up to shop, eat, listen to music and chat. Looking for somebody on Friday? Come to the market!

Any final words or thoughts?

It is incredible how much support we have had in town, especially from Sayulita Life!  Many of the local, community organizations have places at the market and it is a great place to know what is going on and how to contribute! Make sure to stop by this Friday and visit Pro Sayulita, SayulitaAnimals, Costa Verde International School, Escuelo del Mundo, Campamento Tortuguero Sayulita and Entre Amigos!  We can all partner and make a better community!

For more information, check out the Mercado Del Pueblo’s brand new website,!

The Marietta Islands with
Ally Cat Sailing Adventures

By Stacey Elkins

Photos by Camilla Fuchs with Camilla Fuchs Photography
It was 9:00 a.m. on Saturday and I was lounging on the Ally Cat Sailing Adventures 56-foot luxury sailing catamaran. The sun felt warm on my skin and I could feel the wind blowing through my hair. The ocean water was clear and sparkled in various shades of blue as the sun hit it. Just when I thought it couldn’t be a more perfect day to be heading to the Marietta Islands, three dolphins swam and jumped in front of our boat.

As I felt my body sink into the comfortable deck cushion, I could hear the laughter of others and feel the excitement in the air as everyone got acquainted. The fun loving group consisted of my SayulitaLife coworkers, members of Eco Sayulita, employees of Costa Verde International School, Camilla Fuchs with Camilla Fuchs Photography, Chelsea Hammond with Pajaro de Fuego, Xander Hermans with La Cuisine and a few other locals and tourists, including both children and adults.

The crew had impressed me from the moment I stepped off the bus at the La Cruz marina, just a short drive from Sayulita. The captain, Noah Gonzalez, had greeted us as we exited the bus and headed toward the boat. His father, Pancho, and the rest of the crew, welcomed us aboard the boat with big smiles, cheerful hellos and a breakfast of fresh tropical fruit, cake, as well as beverages, both alcoholic and non-alcoholic.

The crew was extremely accommodating and asked if we would like to make a stop to cool off in the water before we reached the Marieta Islands, a small group of uninhabited islands that are protected bird sanctuaries, a few miles off the Nayarit coast. We excitedly said “yes!” and took turns jumping, diving and doing flips from the diving platform off the back of the boat.

We made two stops at the Marieta Islands and at the first stop an aqua lily pad was put into the water, which is a recent addition to the Ally Cat. This high flotation foam pad is approximately 6 feet wide by 18 feet long and was one of the highlights of the trip for me. Several of us hopped and jumped around on it, seeing who could stay on it the longest without falling off.

Most everyone snorkeled, as the Marieta Islands are known as an ideal snorkel spot with coral reefs and marine life. Others kayaked, used the paddleboard and swam in the ocean, which was the perfect temperature.

At the second stop at the Marieta Islands, people swam through a short tunnel that opened up to a hidden beach and to a clear, blue sky. Several members of the crew joined us in the water to guide us and ensure our safety, including the captain himself.

Another big crowd pleaser was the boom-netting, which is a large net that hangs from the back of the boat and is dropped into the water. We clung to the netting as the boat moved forward and pulled us in the water. I liked to think of it as an adult playpen, which was like a Jacuzzi in the ocean, as the adults seemed to enjoy it more than the children. Best of all, the crew continued to serve us drinks as we cooled off in the water.

The Ally Cat Sailing Adventures is truly an impressive family run business that started 25 years ago.  It is apparent that the heart and soul of this family goes into their sailing adventures. Pancho, who was born and raised in Puerto Vallarta, and Noah, who was born in Puerto Vallarta and raised in Sayulita, as well as the rest of the crew, gave each and every person star treatment. From the friendly, witty personalities to the accommodating attitudes to delicious food, this crew could not have provided better service or made this trip any more fun.

If you would like to experience this trip to the Marieta Islands for yourself and get VIP treatment for the day, contact the Ally Cat Sailing Adventures. Believe me, you don’t want to miss out on this day in paradise.


Sayulita Celebrates

Dia de los Muertos

By Angela Wieland

Last weekend, on the 1st and 2nd of November, a mystical atmosphere transformed Sayulita as the town observed the public holiday of Dia de los Muertos (Day of the Dead). Deeply rooted in the Mexican tradition, locals engaged in a variety of rituals and activities to remember their beloved ones that have passed.The plaza and surrounding streets hosted alters called ofrendas, where a photo of the deceased was centrally placed, along with candles, sugar skulls, flowers, particularly the vibrant yellow-orange marigolds, and the favorite foods, drinks and personal objects of the family member being honored.

Playa de los Muertos, the beach just south of Sayulita, is aptly named due to the town´s cemetery being located there. In the midst of the jungle, the cemetery was illuminated by hundreds of candles as families gathered around the graves of those being remembered, restoring them with fresh paint and beautiful flowers. Children, some dressed in festive costumes, ran and played as their parents tended to the graves. The belief is that the dead will return that evening to enjoy the offerings left and to be with their loved ones.

In the evening, the streets buzzed with activity, parties and costumes aplenty. Some businesses chose the holiday to re-open, as Dia de Muertos officially marks the beginning of high season.

Local Sayulita residents shared what Day of the Dead means for them:

"It is a time for me to reminisce about my loved ones who have passed away! I celebrated by spreading my friend Deb´s ashes in the ocean at her favorite beach here. She and her amazing chocolates will be missed by many!"  Flor Keehn, owner of Sayulita Sol Jewelry

"I like to take time to appreciate the people who were once part of my life but have now passed on, as well as remember those who have lost someone close to them. It is another day to explore your heart and the soul of the community in which we live."  Audrey Royem, owner of Audrey International Consulting


Pro Sayulita Needs Your Help

Good news for Sayulita:
Publico Magico is advancing. Pro Sayulita is continuing our work with State and Local governments and with the citizen and commercial groups in  Sayulita. A planning committee has been formed with members from government and Sayulita and they have had their first meeting.

Periodico Express de Nayarit even published an article today about this movement.  You will need to utilize your browser's translate button though.

Meanwhile Pro Sayulita has only 1.5 months of operating funds remaining. Please read our letter here and join or at least donate.
Thanks to all,
Pro Sayulita Board of Directors

Opening a Business in Sayulita

     By Stacey Elkins

Photo by Camilla Fuchs with Camilla Fuchs Photography
Many people dream of opening their own business and being their own boss. In Sayulita, a good number of foreigners move here and make this dream a reality. They open restaurants, boutique shops, surf stores, golf cart rental companies and real estate offices, to name a few. Kimberly “Flor” Keehn, an American, came to Sayulita, and after much determination and hard work, opened her own jewelry store, Sayulita Sol Jewelry, previously Joyeria Sol.

Flor was born and raised in Philadelphia and prior to moving to Sayulita, had backpacked throughout Mexico while doing independent study. To support herself and her travels, she sold handmade jewelry in street markets. After earning a bachelor’s degree in Pre-Columbian History, she lived in Indonesia and continued to make and sell jewelry. Although she never studied art, jewelry or business, or had a lot of success selling her jewelry, this self-taught entrepreneur advanced her skills and did not give up.

During this time frame, Flor also got married, had a son, Obsidian, and moved to Oregon. When their son was 3 years old, her and her husband divorced and Flor decided to return to Mexico with Obsidian. She had a college friend living in Sayulita and while Flor had never been to Sayulita, her and Obsidian moved here, almost 11 years ago now, and have never looked back.   

Initially upon arriving in Sayulita in August of 2003, Flor did what she could to make ends meet. She sold mango coconut muffins on the beach, fire danced and sold her jewelry outside of ChocoBanana at a plaza street market, along with other talented artisans from around the world, including Annie Krieger, who now owns Annie Banannie Jewelry.

By October, as tourists began to arrive, Flor was selling a lot of jewelry and thought, “Wow, this is really going to work for me.”  Around this time, there was also a setback, as the plaza street market was closed and the artisans were forced to find other locations to sell their handmade items.

During this time, Flor kept her eyes and ears open for a location to start her own jewelry store, Sayulita Sol Jewelry. Through word of mouth, she found a space and 6 months later, on June 4, 2004, she moved into the space, which was the first jewelry store in Sayulita dedicated to only selling jewelry.
“It was so scary for me to go from a little booth to a store front. For the first 4 months, I continued to set up a booth in front of the store and questioned if people would come into the store. It was also a slow, step by step process, to source everything that I needed for the shop. I purchased furniture from Guadalajara, found a carpenter, and installed glass and lights from Sayulita,” Flor shared.

Prior to opening her store, Flor made sure she had all of her ducks in a row and was already legal and paying taxes in Mexico.

It has now been over 10 years since Flor first opened the doors of Sayulita Sol Jewelry. In the second year, the space next door became available and she expanded her store. She is constantly striving to create jewelry that is different and is of the highest quality possible. “I want people to feel inspired, beautiful, and the freedom to be themselves. That’s the essence of my jewelry brand. Each piece that I make, I instill with that value. It’s meant to be worn, not put away in a safe,” stated Flor.

Flor’s 2014-2015 jewelry line includes the following gem stones:  Druzy, Chalcedony, Pearls, Mexican Turquoise, Pyrite, Quartz Crystals and more. She will also be adding a vintage Mexican silver line from Taxco to her selection at Sayulita Sol Jewelry this year. Items can be purchased in the store or if you can’t make it to Sayulita, through her online jewelry store.

“Sayulita has a great market for artisans. People here love art. Art and Mexico goes hand in hand,” exclaimed Flor.



What is Your Most Memorable Moment from Dia de los Muertos?

Craig Burbank and Theresa Henry 
with son, Daxton
Crested Butte, Colorado

There were evening festivities in the square, with music and food and even a bouncy house for the children. We brought glow sticks with us and passed out extra ones to the kids. It was fun to watch them run around and see the excitement on their faces.

Leila Emerson

Making an alter for the most recently deceased members of our family.

Spigott and Riopka Family
Saskatchewan, Canada

We enjoyed seeing how the families gather at the cemetery and looking at all of the beautiful flowers. The locals are so nice and friendly and were very receptive in sharing their culture and traditions. 
Armando Carrello

There is a woman who owns a galleria on the corner of the square and she and her family went all out celebrating. They wore traditional "charro" mariachi outfits, sombreros and skull Dia del los Muertos face painting. They were celebrating as if it were Christmas. 
Brian Spigott and Laurie Riopka
Saskatchewan, Canada

The alters with the colored sawdust were neat to see and the haunted house at the Costa Verde school was fun.


New and Featured Sayulita Listings

For Sale: Casa Rio Zarquito

This property consists of three apartments, located just a 3 minute walk from the square and the beach. This is the perfect income property, complete with ocean views, and a pool and cabana with an outdoor kitchen. 

Click here for more information.
Price Reduced: Casa de Risa
Now $150K

This 2 bedroom, 1 bathroom property has an open-floor plan and is in immaculate condition. It is located on the south end of Sayulita and is move-in ready and fully furnished. 

Click here for more information.

Congratulations to Sayulita Investment Realty on the sale of this beachfront lot! We welcome the new owners to Sayulita!

Click here to see what you missed.

New Business Listing
Amanecer Transporation

This Sayulita company provides airport transportation, including a stop at the supermarket on your way into town. These suburbans are also great for taking you on guided tours, such as to the La Penita market or to San Blas to see the crocodiles. 

Click here for more information.
Pet of the Week

Hello! My name is Bimbo. My family has to give me up because they are moving away and can't take me with them. What they don't know or feel is that I am very attached to them. I love people even though my neighbors beat me when I was crying while my humans were away. I just want to be cuddled and I love to play, even with children. If you like affectionate small, non shedding dogs, then I am the guy for you!

Contact SayulitAnimals here!


Photo of the Week
Photo by Camilla Fuchs with Camilla Fuchs Photography
Sayulita's Costa Verde International School organized a magnificent event on their premises to celebrate this year's Halloween/Dia de los Muertos. This little lady, Amy Salazar Soto, looked stunning with traditional face paint and colorful flowers on her head.
To see the full album of this event please visit Camilla Fuchs Photography's facebook page.


Upcoming Events in Sayulita
November 7th
Mercado del Pueblo, Sayulita's Farmer's Market
10:00 a.m. to 2:00 p.m.
Calle Revolucion, north of the bridge

November 7th
Diego Chavez
Latin music and ballads
8:00 p.m.
Latitude 20 Sayulita, formerly Don Chow's
November 9th
Kirtan of the Heart
11:00 a.m.
November 10th
Intensive Spanish Class
9:00 a.m. to 11:00 a.m. 
Mon - Fri 
CVIS Language Center
Calle Revolucion # 3

November 13th 
Earth Box and Organic Gardening Presentation 
8:30 a.m. 

November 13th
Latcho & Andrea Gypsy Flamenco
7:00 p.m. Thursdays
Don Pedro's

November 17th
Intensive Spanish Class
9:00 a.m. to 11:00 a.m. Mon - Fri
CVIS Language Center
Calle Revolucion # 3
November 20th
Latcho & Andrea Gypsy Flamenco
7:00 p.m. 
Click here to view our community calendar.

Vallarta-Nayarit Classic
Rock Festival 2014

The excitement is in the air as the first Vallarta-Nayarit Classic Rock Festival is approaching. This event will take place from Thursday, December 11th through Sunday, December 14th. 

It will be held at various venues throughout Puerto Vallarta and Riviera Nayarit. There will be 20 acts, including Cheap Trick, Kansas and Jefferson Starship.

There will also be solo artists and singers, such as Steve Augeri, former Journey lead singer, backed up by a "house band" of amazing talent. This band consists of talented musicians such as Billy Burnette, Fleetwood Mac guitarist and the bassist, Kenny Lee Lewis of Steve Miller Band. 

You will also get the opportunity to enjoy traditional food from the region, gourmet tacos and a great selection of tequila. 

You do not want to miss out on this Classic Rock Festival! Purchase your tickets here!

Reader Quote of the Week
Thanks for maintaining Sayulita Life. It was invaluable to help us plan our trip. We loved Sayulita and plan to be back. My husband and I have one comment to make which we hope reaches the business and tourism community so we thought we'd start with you. The best part of our experience was the small town atmosphere and the low-key, friendly nature of the town.The one jarring thing about our beach stay however was the obnoxiously bright lights from the Oxxo store on the beach. 
Anita P.
Seattle, Washington 

Articles From the Last El Sayulero

1.  Festival Sayulita Band Lineup Announced
2.  Mattresses for Sayulita Children in Need
3. Match-Sponsor a Turtle Nest Challenge
4.  Adriana Rosiles Shares her Passion for Fashion with Sayulita
5.  The Kids of Sayulita
6.  Don Pedro's Named a Top Beachside Restaurant
7.  Sayulita Fundraiser for La Casa Clu
8.  As a Sayulita Local, What is Your Favorite Thing about Tourist



Thanks for reading.  Please let us know your opinions, suggestions, complaints or anything else you feel will help make Sayulita a better place in which to live and vacation.
Ian & Kerry Hodge Stacey Elkins Valorie Vanrheen
Founders Editor Social Media

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